We're all washing our hair more often

A rapid increase in hair-related problems and pollution have prompted people to start shampooing their hair on alternate days or daily, increasing the overall frequency of shampoo usage and boosting the shampoo industry. This observation, from Technavio;'s report on the global hair shampoo market 2015-2019 global hair care market, explains why shampoos accounted for more than 40% share of the global hair care market in 2014, the research firm said. 

Source: Technavio.

The global shampoo market is expected to grow at a CAGR of 4.69% during the forecast period of 2014 to 2019, driven not only by an increase in the frequency of shampoo usage but also more customised products, higher demand for anti-dandruff shampoo, and more interest from developing countries. 

“Companies have now begun to develop safer and more effective products made from natural ingredients. For instance, Unilever has a natural professional hair shampoo product line under the brand name Suave,” says Faisal Ghaus, Vice President of Technavio.

“Clairol Herbal Essences has also launched the Naked Line range that uses no heavy residues, parabens or dyes.”

Trends to watch for over the forecast period include rising demand for organic shampoos, dry shampoo and professional shampoo as popular categories, and also more men taking an interest in shampoo.

Key vendors mentioned in the report include Henkel, Kao, L'Oréal, P&G and Unilever.

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Find out more about the Global Hair Shampoo Market 2015-2019.