14 June 2018

Jabra introduces three new members of its Elite series

Jabra launches the Elite Active 65t, Elite 65e and Elite 45e in Singapore.
Jabra launches the Elite Active 65t (right), Elite 65e (left)
and Elite 45e (middle) in Singapore.
Jabra is launching the Elite Active 65t, Elite 65e and Elite 45e in Singapore. The three devices are part of the Elite family of headphones and earbuds, a series engineered for outstanding music quality and strong voice capability.

The Elite family includes true wireless, headband, neckband, and soft neckband variants, with the suffix letter ‘e’ signifying a earbud wearing style, and ‘t’ for true wireless. Key features of the family include Jabra's own microphone technology for calls and voice interactions, as well as one-touch access and support for all major voice virtual assistants.

Wayne Lee, APAC Lead for Product Management and Alliance, Jabra, said that the new products address a number of pain points for time-poor, active people who want to use headsets for both voice and music, such as blocking out ambient noise; effective voice communications, durability and comfort. Chat apps such as WhatsApp and WeChat are particularly popular, he noted. Some 200 million WhatsApp messages are sent daily, while 84.5% of all WeChat messages are voice-based.

"The Elite range has the biggest choice of wearing styles," he said.

With the Elite range, headphone users no longer have to make a choice between great music headphones or a headset designed for voice and calls. All three of the new products are inspired by the best-selling Jabra Elite Sport, true wireless sports earbuds which set the standard for the Elite product suite with advanced audio technology.

Music streaming is a popular activity.
Each new Elite product contains unique microphone configurations to ensure users will always be heard, whether users are speaking to voice assistants such as Alexa or humans, both indoors or outside. The Elite series also features a one-touch access to all major voice assistants, and support customisation through the companion Jabra Sound+ app*.

The new products also come with a two-year warranty against dust and water ingress (the two years for the Elite Active 65t also includes sweat ingress). 

At a glance:

Elite Active 65t

Engineered for active users who want a true wireless voice and music experience while working out. The Jabra Elite Active 65t is for those who want the features of the Elite 65t, while being able to use the earbuds in a sports or training setting. The earbuds have enhanced grip, through a special coating, an integrated accelerometer for tracking features and IP56 sweat, water and dust certification. The Elite Active 65t has five hours of listening time on one charge with two additional charges in the cradle.

Elite 65e

Designed for best-in-class wireless calls and music, and the top-of-the-line device for the Elite range. The Elite 65e provides two levels of noise cancellation, including Jabra’s leading active noise cancellation (ANC) solution. In addition, the Jabra Elite 65e offers premium conversation quality with three-microphone technology that creates a noise-blocking zone for added clarity.

Elite 45e

For the best all-round voice and music experience. The Elite 45e is for users who want the best combined voice and music experience in a headset with a discreet design and a great fit. This soft neckband headset has a lightweight form factor and a box microphone solution that delivers the clearest voice communication on any stereo wireless headphone. The neckband features memory wire.

Lee (right) shows how the companion app registers a connection with the Elite Active 65t, worn by a Jabra representative on the left, and allows personalisation of the experience.
Lee (right) shows how the companion app registers a connection with the Elite Active 65t, worn by a Jabra representative on the left, and allows personalisation of the experience.

“By introducing the Elite series, we have demonstrated to headphone users that we understand their needs and that we are fully committed to providing the best voice and music headphone solutions. Our new Elite series accommodates three levels of technology in sound, microphone and voice interaction capabilities, different endurance levels, and both True Wireless earbud and neckband solutions,” said RenĂ© Svendsen-Tune, CEO at Jabra. “With the Elite family, we now offer headsets for every choice of wearing style, use case and price point.”


 The Elite 45e and Elite 65e are available now with authorised Jabra retailers, while the Active 65t will be available from July 2018.

- The Jabra Elite 45e (in Platinum Black) has a manufacturer's suggested retail price (MSRP) of S$168.

- The Jabra Elite 65e (in Platinum Black) has a MSRP of S$328.

- The Jabra Elite Active 65t (in Navy Blue) will have a MSRP of S$298.

*Jabra app registration required