Heineken 0.0 is about inclusiveness

Stack of six-packs at a Singapore.

Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste and just 69 calories per bottle (70 calories per 330ml can), was launched in the US on January 9.

Announced as far back as May 2017, Heineken 0.0 is also available in Singapore. Heineken's Master Brewers created the new zero-alcohol option using only natural ingredients.

Said Jonnie Cahill, CMO, HEINEKEN USA: "Heineken 0.0 brings an incredible beer taste to the non-alcoholic space and opens a world of opportunity for people to come together and enjoy a brew that expands drinking occasions—not limits them."

Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN said creating Heineken 0.0 was the most challenging brewing process of his career. "Removing alcohol from regular 5% Heineken would have been easy, but it wouldn't deliver the same premium beer taste that Heineken is known for. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft, malty finish," he said.

The brand which has seen strong growth in the zero-alcohol segment in various markets. Heineken 0.0 is available in more than 30 markets around the world.

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