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| Source: Sony. Sim Zhe Yong won the third Alpha Creators Contest in Singapore. |
Sony Electronics has concluded the third Alpha Creators Contest in Singapore, awarding its Grand Prize to Sim ZheYong, an Assistant Architect, for his #SonyBeTheChange photo-series, titled A Second Look.
The photography competition, which saw more than 1,252 entries cumulates in an in-store photography exhibition at the Sony Store at 313@Somerset, running till 3 January 2021. More than 100 shortlisted photographs and stories will also feature in a virtual gallery exhibition.
“The Sony Alpha Creators contest was introduced as a platform for both aspiring and professional photographers to advance photographic culture and develop their passions. 2020 has been an unprecedented year for everyone, and we wanted to empower Singaporeans with the opportunity to express their creativity and share their stories of change during this time,” said Nathaniel Neo, Head, Digital Imaging Marketing, Sony Electronics Singapore.
"I am extremely grateful to have had this opportunity to be a part of the Sony Alpha Creators contest. It would be great if there were more opportunities like this for aspiring Singaporean storytellers to push the boundaries of photography and challenge the perceptions and expectations of the audience,” said Sim Zhe Yong, Winner, Sony Alpha Creators 3.0.
Sim's images, shot on the Sony Alpha 7C, Sony’s latest compact full-frame camera, showcases a side of Singapore that that often goes unnoticed. A Second Look showcases the struggles of people who are 'fighting' for different things in life. For his photo series, Sim took a step back to better understand who he was shooting and what was happening around him. Each interaction gave him a snippet of life from the subjects' perspective. This enlightening experience redefined his photography journey as he was able to approach and see things differently, instead of taking everything at face value.
Semi-finalists (Yean Chin, Lawrence Tam, Izhar Razali) took home S$1,000 in cash while the Grand Winner also received a Sony Alpha 7 III or choice of Sony product worth S$2,500.
The Sony Alpha 7C is the world’s smallest and lightest* full-frame body. It combines Sony’s full-frame image quality, advanced autofocus (AF) capabilities and versatile video shooting functions in a compact design. The new camera features a 24.2 MP (approximately effective) 35 mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, a 15-stop wide dynamic range and high-speed image data processing.
*Among full-frame interchangeable-lens digital cameras with an optical in-body image stabilisation mechanisms, as of September 2020. Sony survey.
