CASIO has announced new G-SHOCK shock-resistant watches as part of a spring 2024 promotion involving ITZY, the K-pop girl group that has been a G-SHOCK brand ambassador since February 2023.
In a promotional visual, ITZY members are wearing the new GMA-P2100SG-1A, GMA-P2100SG-4A, GMA-S120VA-7A, and GMA-S140VA-7A. The GMA-P2100SG-1A and GMA-P2100SG-4A, worn by Ryujin and Chaeryeong respectively, evoke the sight of a beach at sunset. These watches are based on the GMA-P2100, which is a smaller version of the popular GMA-S2100 analogue-digital combination timepiece.
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| Source: CASIO. ITZY members model the new G-SHOCK x ITZY SS2024 collection. |
The length of the band has also been adjusted to fit even slimmer wrists. The buckle and side button are made of stainless steel, enhancing the watch’s minimalist look. Key resin components used in the bezel and band are made with bio-based resin, a material produced using renewable organic resources that is expected to help reduce environmental impact.
Yuna and Yeji wear the GMA-S120VA-7A and GMA-S140VA-7A respectively, which are compact versions of the analogue-digital combination timepieces the GMA-S120 and GMA-S140, respectively. Clad only in white, the dials and hour markers have been finished with silver vapour deposition.
The G-SHOCK x ITZY SS2024 collection will be available on 12 April 2024, from 11 am at selected G-SHOCK stores and online.
