Saffrons has arrived at #01-04, Wisma Geylang Serai (WGS). The brand has built a reputation for flavourful, authentic Indian Muslim cuisine, served with warmth, consistency, and pride.
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| Source: WGS. Saffrons at WGS. |
Founded by Mdm Beevi Ayoob who started the business nearly 30 years ago to support her family and educate her children, Saffrons began as a single coffeeshop unit and is now synonymous with quality and comfort food. Its expansion into WGS signals a strategic move to embed the brand in a location that resonates with its core audience while also introducing its offerings to new visitors, tourists, and younger generations.
“Once we saw the space, it just felt right,” said Rafsanjani Noor (Jani), Director of Saffrons.
“We’ve been looking for a location in this area for a while, and this felt like the perfect fit—not just in terms of location and foot traffic, but because of what WGS represents. It’s vibrant, full of potential, and meaningful to the community.”
The new outlet features glass-panelled windows, a reconfigured open kitchen, and a 120–140 seat layout. Popular favourites like nasi briyani, mee kawen, and signature prata varieties will be available together with exclusives such as mee goreng tulang, prata with sambal, and sup tulang. Pricing will remain consistent with other outlets.
Visitors can also expect to be served by a multifunction service robot that greets guests, delivers food, clears tables, and returns dishes to the kitchen.
“This outlet takes our concept further,” Jani said.
“It’s
still authentic and comforting, but with a modern and fun upgrade. We
wanted to show what a heritage brand can look like when it evolves.
We’re even hoping to eventually go 24 hours—make every day feel like Hari Raya!”
“Saffrons is not just a household name—it is a part of Singapore’s culinary story. Having them at Wisma Geylang Serai is deeply symbolic of the cultural continuity we strive to uphold,” said Associate Professor Dr Muhammad Faishal Ibrahim, Singapore Minister of State, Ministry of Home Affairs & Ministry of National Development and Advisor to WGS.
“The WGS vision is rooted in building a place where traditions are not only preserved, but experienced. Saffrons brings with it a flavour of community, and we are excited for visitors to experience that here.”
Located in Geylang Serai, WGS is a symbol of Singapore’s multicultural identity and a platform for the Malay/Muslim community to thrive, express, and share. Anchored in its role as an integrated civic and cultural hub under the People’s Association, WGS provides space not only for events and exhibitions but for daily life to unfold through food, storytelling, activities and communal connection.
“When we think of what makes a place meaningful, it’s not just the architecture or the programming—it’s the smells, the sounds, and the memories we associate with it,” added Professor Faishal.
“Saffrons brings that layer of everyday nostalgia and shared identity, and we are incredibly proud to have them with us.”
