About WorkSmart Asia

About WorkSmart Asia: the WorkSmart Asia Backgrounder, Blog Profile and Editorial Calendar 2020

This blog was begun as a companion to TechTrade Asia, itself an outlet for news, trends and other insights in Asian technology.

WorkSmart Asia is about news, trends, products and services that impact people in a business environment in the Asia Pacific and the Middle East (APME) regions. Central Asia is occasionally featured.

This blog covers news and trends that may be of interest to startups and small to micro businesses as well as lifestyle matters in the professional context. It also ventures into gaming.

I blog for instance about:
  • Developments with various companies that an employee can mention as something his or her company might want to adopt (wellness campaigns, flexiwork schemes etc)
  • What events colleagues may want to attend together or invite customers and partners to (concerts, runs, charity fund-raisers, lunch promotions)
  • What events companies might want to sponsor, and corporate gifts
  • What might useful information for MICE organisers (dining, venues, events, travel, accommodation, tourism),
  • What impacts a professional personally (beauty, fragrances, fashion, health and fitness, literature, further education, management, career and human resource tips, technology gadgets, public transportation, cars, business travel)
  • What may impact business success (consumer trends, business trends, economic conditions, grants, training, small business technology)
I am open to a wide range of other topics so long as I can find a relevant angle. Government decisions, industry rankings, business and market trends may also appear here. Kids and kitchens are challenging. I can blog about managing work-life balances and how to monitor the home while at work, and pantry equipment is also relevant however.

As resources are limited this blog is not likely to be first with the news, nor can it provide a comprehensive overview for the small business or professional reader. Editorially, you might say WorkSmart Asia provides an eclectic perspective to help individuals succeed through a personal curation of news items.

Target Audience

WorkSmart Asia is targeted at those who work in an office environment, entrepreneurs, startups and small businesses.

Although there is an option for receiving stories by email on the site, this is third-party technology and I don't get details of these readers, hence am unable to provide a breakdown of the demographics of readers beyond the overviews that Google Analytics provides (please ask). In 2018 this blog received above 18,500 views monthly.

This Singapore-based blog is updated at least once a fortnight. Mondays are the best days to visit, though there are often additions over the week.


Links to blog posts and related content may appear in sister blogs, Google+, Instagram, LinkedIn, Twitter and Facebook. WorkSmart Asia has a loosely-affiliated Facebook page for Singapore-related information, Singapore Recommends. Tech-related news may be shared on the TechLife Asia social media accounts (Facebook, Instagram, Twitter).

Blog posts from WorkSmart Asia are occasionally referenced in sister blogs such as TechTrade Asia and TechTouch Asia.

Editorial Calendar

Seasonally, I am interested in blogging about corporate promotions and events related to New Year's Day, Chinese New Year, Earth Hour, Earth Day, Secretaries' Day (Administrative Professionals' Day), Ramadhan, Eid (Hari Raya), the Mid-Autumn Festival, and Christmas.

The following are major themes:

Chinese New Year
Focus: Corporate gifts*, promotions, events, venues, meals
Deadline: Mid-December of the year before
Target publication date: At least 2 weeks ahead of the 1st day of Chinese New Year

Focus: Promotions for office decor, events, charity drives, meals, Eid gifts*
Request for information: A month before Ramadhan begins
Deadline: Two weeks before Eid begins for Eid promotions
Target publication date: 2-3 weeks ahead of the 1st day of Ramadhan, and week before Eid

Mid-Autumn Festival
Focus: Mooncakes*
Request for information: Middle of the lunar 6th month
Deadline: Middle of the lunar 7th month
Target publication date: Beginning of the lunar 8th month

Focus: Corporate gifts*, promotions, events, venues, meals
Request for information: Early October
Deadline: Mid-November
Target publication date: Early December

Business Model

I do not work on the blog full-time and pay my bills through other means.

There is no charge for coverage from press releases or events that I have attended. There is no charge for appearances. I don't do interviews at local events, nor take in contributed content.

Rate Card 2020

I do not have a formal media kit or rate card since most coverage is free at this time.

What I can do

I'm based in Singapore, and happy to accept press releases by email for consideration. I cover events in person occasionally. I do visit the wires and the newsrooms of various companies on occasion as well. The blogging process for WorkSmart Asia is explained here.

There may be more Singapore-based content as I am based in Singapore but content from anywhere else in Asia, the Pacific or the Middle East is welcome.

The number of press releases and invitations to press events that I receive grows every year. There is basically no way I can feature that many announcements, so no promises. Coverage depends on a combination of relevance, timing, and whether I have the time to blog. Events that I cover in person do get priority, but coverage again depends on relevance.

Press releases which are a week old or more are unlikely to be featured, though I sometimes queue posts for a future date. This is usually because there are too many posts about the same company or the same type of posts (surveys, case studies etc) are appearing in the same week. I may blog about mergers and acquisitions but typically not about financial results. Please note that posts may be updated with pictures and links etc after publication.

Bylined article contributions are not accepted though this could change in future.

Blogger Profile & Contact

I've created tech, B2B and B2C content for publications, public relations and and content/digital marketing. Please email me at tangjoy (at) gmail (dot) com and feel free to send a WhatsApp message thereafter - details are in my email signature. I tweet at @techlifeasia.


Disclaimer and privacy

The author includes news, trends, goods, and services in this blog, sister blogs and associated social media accounts as information which may be of interest to others. It is assumed in good faith that the entities and/or advice mentioned are genuine organisations offering bona fide services that may be relevant to readers. Any conclusions made that lead to activities undertaken as a result of the information provided are at readers' own risk.

Blogger.com and Google Analytics do capture data about visitor behaviour. The data provides anonymised insights about viewership and the popularity of various blog posts. Any additional information requested, whether personally identifiable or otherwise, is not part of the blog structure and readers provide it at their own risk. This blog provides links to third parties. Any information requested by those links does not belong to this blog, and this blog should not be liable for any outcomes that occur as a result.

Registered trademarks belong to their owners. I retain the copyright to opinions added or edits that I have made to information provided by third parties.

The link for this page is: http://worksmartasia.blogspot.sg/p/about-this-blog.html

*Gifts should not cost more than S$1,000