Social media tracking reveals Formula One sentiments across Asia Pacific

To help sales, marketing and customer care professionals listen, gain insights and more effectively engage with customers across social channels, Microsoft unveiled Microsoft Social Listening in July in eight Asia Pacific markets*. This new service adds the capabilities for people to analyse and act on market intelligence from social conversations, including measuring sentiment across a wide array of social channels. It also allows users to track product, brand, competitor and campaigns globally and in real time to gain true understanding of their customers and their business across the social Web.

Microsoft Social Listening will be offered as part of the Microsoft Dynamics CRM Online professional licenses at no additional charge; on-premises customers can get Microsoft Social Listening for an incremental cost. In addition, Microsoft Social Listening has expanded to include monitoring news – making the latest breaking news and relevant stories easily accessible for all.

To show the power of the Social Listening feature, Microsoft tracked social chatter in Asia Pacific on Formula One from 26 August to 17 September. Over 6,000 posts were discovered, an average of 209 a day. The most mentions were from Australia, followed by Singapore and then Indonesia, and overwhelmingly from Twitter (99.7%) as opposed to other social networks.

Team Ferrari clocked in 587 posts, and was most popular in Australia, while Lotus had 286 posts and was most popular in the Philippines. Team Mercedes received 249 mentions and is an Indonesian favourite.

Location surcharge for taxis in Singapore during Formula One Singapore Grand Prix

There is a S$5 location surcharge for SMRT taxis from 19 to 21 September 2014 at certain taxi stands and hotel driveways. Other cab companies may also impose surcharges during this period.

Details are as follows:

19 September 10.30pm to 12am

20 and 21 September 9.30pm to 12am

Taxi Stands:

1. Suntec Convention Centre at Raffles Boulevard

2. Suntec Tower 3 & 4 at Temasek Boulevard

3. Suntec Tower 5 at Temasek Boulevard

4. Millenia Walk at Raffles Boulevard

5. Millenia Tower at Temasek Avenue

6. Funan Digitalife Mall at North Bridge Road

7. Peninsula Plaza at Coleman Street

8. Hitachi Tower at Collyer Quay

9. Straits Trading Building at Battery Road

10. Temporary taxi stand at The Concourse along Nicoll Highway

Hotel Driveways:

1. Conrad Centennial S’pore

2. The Pan Pacific Hotel S’pore

3. Marina Mandarin

4. Mandarin Oriental S’pore

5. The Ritz Carlton Millenia S’pore

6. Marina Bay Sands Tower 1

7. Marina Bay Sands Tower 3

8. Marina Bay Sands Casino

9. Marina Bay Sands MICE

Limousine taxi services by SMRT are also available at the Taxi Counter located in front of Kallang Carpark F & G from 7pm to 2am with a location surcharge of S$15.

Trains and selected buses will have extended schedules over these days. Click here to find out more.

Celebrate F1 at Clarke Quay with meal promos and Attica parties

Source: Clarke Quay website.

Clarke Quay is offering a host of privileges and parties for the Singapore Grand Prix season for both ticket holders and non-ticket holders.

Promotions for all diners include 1 for 1 deals at District 10 on a different item each day from Sunday to Thursday, special Grand Prix cuisine at Hooters, and one diner eats free for every four diners at the Peony Jade.

Ticket holders can also enjoy meal discounts of between 10% and 20% at selected outlets.

Attica is hosting Gridlock Fever Parties every evening from 17 to 21 September, culminating in 'The Final Lap' on the 21st with Attica's resident DJs and live podium performances.

BIG Hotel offers Singapore F1 promotion

Source: BIG Hotel.

Singapore's BIG Hotel is inviting guests to book by 12 September to enjoy a Formula One promotion* with 10% off room rates, free all-day Wi-Fi, and free movies on-demand. Stays are valid for the days of the F1 night race in Singapore, 18 to 21 September.

The hotel is located in Middle Road, fairly near Bras Basah station.

*Terms & conditions are on the hotel website.

Tata Communications poses Global Scrapbook Challenge in leadup to next Formula 1 race

Tata Communications, a provider of a New World of Communications, has shared details of the second technology challenge intended to harness global brainpower in the US$50,000 initiative set against the connectivity innovation that defines Formula 1 racing.

In the lead-up to the FORMULA 1 GRAN PREMIO D’ITALIA 2014, Tata Communications challenges the public to create a global digital scrapbook to celebrate the richness and diversity of ‘The Silver Arrows’ extensive history in the sport. The Global Scrapbook Challenge is intended to create and sustain a virtual ‘museum’ as an engaging online treasury of anecdote, recollection and intrigue that will attract both browsing visitors as much as the broadest range of contributions from fans of the sport.

Lewis Hamilton, Driver for the MERCEDES AMG PETRONAS Formula One Team says, “The Mercedes-Benz Silver Arrows have an amazing history in our sport. The legendary skills and achievements of drivers like Juan Manuel Fangio and Stirling Moss in the 1950s are an inspiration to me and, I believe, provide a rich tapestry for this project to bring our history alive through the hands of the fans themselves.”

Entrants are being set a technology challenge to define the capture and curation of artefact from the present season with the MERCEDES AMG PETRONAS Formula One Team back to Mercedes’ history in the sport in the 1950s. In addition entrants are being asked to propose a campaign methodology to ensure the Scrapbook captures the imagination of the digital generation.

Julie Woods-Moss, CMO and CEO of NextGen Business, Tata Communications says, “We are witnessing a seismic change in the way the world is engaging with digital content driven largely by user generated content. I believe the Global Scrapbook Challenge will be an enfranchising project that will allow people around the world to show their affinity to Formula One and create a fascinating archive of content delivered through cutting edge technologies.”

Tata Communications’ intention in setting the context for this challenge is to inspire entrants to creatively apply content curation and digital promotion to provide a new and novel dimension for fan engagement with the MERCEDES AMG PETRONAS Formula One Team.

Challenge 2 follows the success of the first task to creatively apply analytical and information technology solutions to demonstrate new and insightful information that can be derived from Formula One Management’s live data feeds. 

The judging panel is made up of Formula One Management’s CTO, John Morrison; 2008 FIA Formula One Drivers’ World Champion and MERCEDES AMG PETRONAS Formula One Team driver, Lewis Hamilton, Lewis’ 2014 World Championship-leading team Executive Director (Technical), Paddy Lowe; Tata Communications’ CMO and CEO of NextGen Business, Julie Woods-Moss and former F1 driver and Sky Sports F1 expert commentator, Martin Brundle. The judging panel will be evaluating submissions for Challenge 2 against the high standard set by the winners of the first round of the competition.

A full brief for the second F1 Connectivity Innovation Prize challenge can be downloaded from Tata Communications’ F1 Connectivity Innovation Prize website.

The third and final challenge will be announced on the eve of the 2014 FORMULA 1 UNITED STATES GRAND PRIX.

Source: Tata Communications F1 Innovation Connectivity Prize website.

Tata Communications is a Technology Supplier of Formula 1 and provides Formula One Management with world-class connectivity to all 19 Formula 1 race locations over the world’s first wholly-owned sub-sea fibre network to circle the globe. It also provides hosting and content delivery services to Formula1.com, which is accessed by tens of millions of fans around the globe. This innovative collaboration positions Tata Communications corporately as a Technology Supplier of Formula 1 with category exclusive designations as Official Connectivity Provider of Formula 1 and Official Web Hosting and Content Delivery Network Provider of Formula1.com.

As the Official Managed Connectivity Supplier for MERCEDES AMG PETRONAS Formula One Team, Tata Communications also supports the data transmission over its global networks to keep Lewis Hamilton and Nico Rosberg at the leading edge of the championship.