The Travel Alliance, comprising Singtel, AIS, Globe, HKT, Optus, Taiwan Mobile and Telkomsel, announced a strategic partnerships with leading ride-hailing, delivery, and travel brands Grab and Trip.com last month to enable savings for Alliance customers when they travel.
The Travel Alliance was formed in February 2024 with the aim of launching the first-of-its-kind cross-border rewards programme to enable its almost 300 million customers to enjoy a slew of incentives on transport, dining, merchandise, and lifestyle services when they travel to the markets where the operators are based. Trip.com and Grab are the first to join the ecosystem of partners to provide perks that can be seamlessly accessed by Alliance customers.
Anna Yip, CEO, International Digital Services (Designate), Singtel, said: “Digital tools and services have become an integral part of our lives and play a greater role when we travel as we rely so heavily on them to help us navigate new spaces and access experiences like tours, dining and more. We’re proud to have Grab and Trip.com join us as we build the programme to enhance our customers’ experiences and provide more value beyond connectivity.
"The Travel Alliance will continue to establish partnerships with key goods and service providers so we can continue to provide our customers with the best deals that support their evolving travel and lifestyle needs.”
 |
| Source: Singtel. Announcing the Travel Alliance. |
As part of the regional cross-border rewards programme, Trip.com will provide Travel Alliance customers with best-in-market concessions of 10% and 6% off hotel and flight bookings respectively. Eligible Alliance customers will also enjoy an instant upgrade to Trip.com’s top tier Diamond status and receive exclusive perks such as free access to airport VIP lounges and car model upgrades for airport transfers.
“As a customer-focused company, Trip.com is delighted to partner with the alliance of seven telcos to bring exceptional travel opportunities to their users across the Asia Pacific region. This collaboration reflects our commitment to making travel more accessible and rewarding by leveraging innovative partnerships. By combining the convenience of our platform with exclusive discounts for the telco customers, we aim to inspire more people to plan the perfect trip for a better world,” added Han Feng, Head of Marketing, Trip.com.
The Travel Alliance and Grab will work together to create exclusive deals and discounts for Alliance customers, including a special Grab Tourist Pack, to be launched in early 2025.
“With our presence in over 700 cities across 8 countries in Southeast Asia, Grab believes we can be the one app travellers need for hailing rides, ordering food, dining out or getting emergency supplies delivered to their doorstep. We are pleased to partner the Travel Alliance to support the travel needs of their vast combined customer base,” said Chuck Kim, MD, Group Business Development & Strategic Partnerships, Grab.
Pratthana Leelapanang, Chief Consumer Business Officer at AIS, stated: "We are excited by the successful collaboration between major Asian telecom providers. This partnership allows AIS to offer exceptional travel experiences to its customers abroad. Leveraging familiar and convenient services like Trip.com and Grab, along with the additional benefits from The Travel Alliance, AIS is confident this initiative will significantly enhance customer convenience while travelling, fulfilling its commitment to exceptional service.”
Monita Leung, CEO of Digital Ventures at HKT, said: "The Club, our loyalty platform within the HKT ecosystem, is committed to enriching the cross-border travel experience for our customers. We're thrilled to join hands with leading telcos of the Alliance and international brands, like Trip.com and Grab, to offer delightful benefits and travel opportunities across the region.
"Our travel agency, Club Travel, also provides a comprehensive range of travel services, including flights, accommodation, events and ticketing, to offer bespoke unforgettable journeys for our valued travellers."
“We are always seeking bold, innovative ways to elevate our customers’ experiences, wherever they are. This partnership empowers our customers to travel smarter and more affordably, unlocking exclusive rewards that enhance convenience and connectivity. With Globe, every journey becomes seamless and truly rewarding,” said Darius Delgado, Chief Commercial Officer, Globe Telecom.
Tony Lin, Chief Business Officer of the Consumer Business at Taiwan Mobile, stated that in this tech-savvy era, travellers seek personalised and convenient travel experiences. "With a user-centric approach, Taiwan Mobile strategically partners with renowned global travel brands to provide seamless services for programme members, encompassing everything from their doorstep and airports to their destinations and attractions, creating rich and diverse travel reward experiences. The Telecom Cross-Border Rewards Programme will continue to expand its partnerships, building a transnational rewards ecosystem that allows both business and leisure travelers to easily accumulate points and flexibly redeem rewards.
"Looking ahead, Taiwan Mobile will continue to embody its Open Possible brand philosophy, combining its Telco+Tech strategy with global partners to jointly create a smarter and more convenient travel ecosystem," he said.
Telkomsel’s CMO Derrick Heng said: "As the leading digital telco service provider in Indonesia, Telkomsel is committed to enhance customer journey and experiences through innovative and excellent connectivity, service, and solutions. This collaboration empowers our customers, particularly users of our all-digital telco product by.U, to redeem their loyalty points for services from Trip.com, Grab, and other partners, while travelling to seven participating countries.
"We also welcome Travel Alliance customers to Indonesia, enabling them to redeem their points to explore the rich cultural heritage and unique beauty that Indonesia has to offer."
The Travel Alliance programme will be progressively expanded to cover key travel corridors and popular destinations globally. Promotions on accommodations, flights, rides, and food deliveries will be progressively rolled out by the Alliance members in 2025. Details on the offerings from the first partners to join the programme include:
Trip.com
Over the next six months, Alliance members will be sharing discount codes that their customers can redeem for hotel and flight bookings on Trip.com. These are applicable for travel up to 30 June 2026.
Customers can use these codes to enjoy 10% off hotel bookings. Subsequent campaigns will include 6% off flight bookings and other promotions.
Alliance customers on loyalty programmes, such as Singtel Red and Prestige*, may be eligible for an additional perk of getting upgraded to Trip.com’s Diamond status membership. More details on these campaigns will be shared by the respective telcos.
Grab
The Grab Tourist Packs, which offer savings on rides and meals, can be easily accessed via Alliance members’ apps, starting with Singtel’s. The offers can be used when traveling to locations in Southeast Asia where Grab is available. The Alliance will be collaborating with Grab to develop tailored Tourist Packs for their respective markets to ensure added benefits and a more personalised experience for their customers when they travel.
*Singtel Red is an all-in-one rewards membership programme that offers subscribers vouchers, exclusive partner deals, and more data on Singapore's 5G network. Singtel Prestige is an exclusive membership that rewards customers on premium plans.
