Moshi Deep Purple UV Sanitizer available at antė stores in Singapore

Moshi's Deep Purple UV Sanitizer, a portable, foldable device designed to eliminate bacteria and viruses on personal items, is now at antė stores in Singapore.

Source: antė. Moshi's Deep Purple UV Sanitizer sanitises in 4 minutes.

Measuring 21.7 cm by 18.4 cm by 2 cm when folded, Deep Purple features a large cleaning chamber, long-lasting UV-C LED lights and the LumiClear™ transparent platform plus a highly-reflective interior coating to ensure an all-over clean. Each cleaning cycle lasts 4 minutes.

Antė officially launches the Deep Purple UV Sanitizer in Takashimaya and Tangs, as well as at KrisShop, Sift and Pick, with more retailers to follow suit.

Details:

The Moshi Deep Purple UV Sanitizer costs S$249.

Ante @Takashimaya: 391A Orchard Rd Level 3 Ngee Ann City, Singapore 238873

Ante @Tangs: 310 Orchard Rd Level 3 Tangs Department Store, Singapore 238864

L’Oréal launches stretchable skin sensor that measures sun exposure

Source: L’Oréal. Model wearing a My UV patch.

L’Oréal has unveiled My UV Patch, the first-ever stretchable skin sensor designed to monitor UV exposure and help consumers educate themselves about sun protection, at the Consumer Electronics Show. The new technology arrives at a time when sun exposure has become a major health issue, with 90% of non-melanoma skin cancers being associated with exposure to ultraviolet (UV) radiation from sun* in addition to skin pigmentation and photoageing.

To address these growing concerns, L’Oréal Group’s dermatological skincare brand, La Roche-Posay, is introducing a first-of-its kind stretchable electronic, My UV Patch. The patch is a transparent adhesive that, unlike the rigid wearables currently on the market, stretches and adheres directly to any area of skin that consumers want to monitor. Measuring approximately one square inch in area and 50 micrometers thick - half the thickness of an average strand of hair - the patch contains photosensitive dyes that factor in the baseline skin tone and change colors when exposed to UV rays to indicate varying levels of sun exposure.

Consumers will be able to take a photo of the patch and upload it to the La Roche-Posay My UV Patch mobile app, which analyses the varying photosensitive dye squares to determine the amount of UV exposure the wearer has received. The My UV Patch mobile app will be available on both iOS and Android, incorporating Near Field Communications (NFC)-enabled technology into the patch-scanning process for Android. 

“Connected technologies have the potential to completely disrupt how we monitor the skin’s exposure to various external factors, including UV,” says Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “Previous technologies could only tell users the amount of potential sun exposure they were receiving per hour while wearing a rigid, non-stretchable device. The key was to design a sensor that was thin, comfortable and virtually weightless so people would actually want to wear it. We’re excited to be the first beauty company entering the stretchable electronics field and to explore the many potential applications for this technology within our industry and beyond.”

The stretchable, peel-and-stick wearable unites L’Oréal Group’s scientific research on the skin and expertise with UV protection with the technological capabilities of MC10, a stretchable electronics company that creates intelligent, stretchable systems for biometric healthcare analytics, and PCH’s 20-year experience in product development, manufacturing and supply chain. My UV Patch was developed by L’Oréal’s US-based Technology Incubator, a business division dedicated entirely to technological innovation, alongside MC10, which contributed physiological sensing and pattern recognition algorithms to measure skin changes and PCH which design-engineered the sensor.

"With My UV Patch, L'Oréal is taking the lead in developing the next generation of smart skincare technology powered by MC10's unique, stretchable electronics platform, that truly addresses a consumer need," said Scott Pomerantz, CEO of MC10. "This partnership with L'Oréal marks an exciting new milestone for MC10 and underscores the intersection of tech and beauty and the boundless potential of connected devices within the beauty market." 

“Together with La Roche-Posay dermatologists like myself, we share a mission to help increase sun-safe behaviour,” added Dr Alysa Herman. “La Roche-Posay recently commissioned a global study in 23 countries, which surveyed 19,000 women and men and found a huge gap in consumer behaviour...With the new My UV Patch, for the first time, we are leveraging technology to help incite a true behavioural change through real-time knowledge. ”

Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with effective ingredients at optimal concentrations for increased efficacy. 

Interested?

My UV Patch is expected to be made available to consumers later this year. 

*Source: Skin Cancer Foundation 2015

Protection from UV, pollution key consumer demands for beauty care

Many are turning towards beauty products to protect themselves from the impact of pollution, according to analyst firm Mintel, particularly in the Asia Pacific (APAC) region.

Mintel revealed that between 2011 and 2013 there was a 40% rise in the number of beauty and personal care products launched carrying a claim that it could treat or protect against the effects of pollution. This has raised APAC’s share of global beauty and personal care launches holding anti-pollution claims from 22% in 2011 to 27% in 2013.

Furthermore, Mintel’s research shows that many consumers are looking to wash away the effects of their surroundings in particular, as the number of soap and bath products launched in the APAC region carrying an anti-pollution claim grew 63% between 2011 and 2013. In addition, hair product launches carrying anti-pollution claims have grown 61% while skincare launched with anti-pollution claims grew 46% over the same time period.

Speaking at in-cosmetics Asia 2014, Emmanuelle Moeglin, Global Fragrance and Colour Cosmetics Analyst at Mintel, said: "We are seeing the expansion of beauty products that shield from its effect across regions, categories, occasions, ages and gender. As awareness of the effects of pollution grows, we are seeing the expansion of beauty products that shield from its effect across regions, categories, occasions, ages and gender. With an increasing number of consumers living more urbanised lifestyles, we expect to see a rising number of beauty and personal care products launched carrying more specific anti-pollution terminology that specify the sources and composition of the pollutants.”

Whilst the APAC region has seen particularly strong growth of anti-pollution beauty products, this claim has also posted strong growth globally. Between 2011 and 2013 there was a 10% rise in the number of beauty products launched carrying this claim around the world, with a 60% rise in the number of soap and bath products launched with this claim, a 31% rise in hair products with this claim and a 22% rise in skincare launches carrying this claim.

Although demonstrating smaller growth in comparison to other categories, skincare products are still the most likely category to carry an anti-pollution claim, with 3.7% of skincare products launched globally in 2013 including such a claim, up from 3.2% in 2011. Moreover, there are a growing number of eye care products being launched carrying an anti-pollution claim with 7.2% of eye-care products launched so far in 2014 carrying this, up from 3.9% in 2012.




In addition, Mintel’s research has also revealed an increase in the number of skincare products launched with a UV protection claim. Whilst 13.6% of skincare products launched globally carried a UV protection claim, this rose to 15.4% in 2013. Looking forward, the popularity of this positioning looks set to continue to grow as 16.4% of skincare products launched globally so far in 2014 offer UV protection.

Finally, Mintel has identified growing consumer awareness of pollution and emissions to be a key trend for 2015. Richard Cope, Senior Trends Consultant at Mintel, said: “In 2015, pollution will become a key media focus. The cosmetics industry in particular has been awakening consumers to the immediate, visible, personal effects of pollution. 

"As a result, we can expect protective claims against PM 2.5 and others to grow in product marketing in skincare and cosmetics in general. In addition, consumers are already embracing apps that scrutinise a product’s environmental credentials and we anticipate more brands to become increasingly transparent in the coming year.”