MUJOSH now available in Australia

Source: MUJOSH. The Melbourne store on opening day.

MUJOSH, a fashion eyewear brand headquartered in Hong Kong, has opened a specialty store in Melbourne Central, Australia. The move follows store openings in Thailand and Malaysia.

Said Alan Chen, Founder, MUJOSH: "After five years of fast but solid development, MUJOSH decided to expand into the international market at the beginning of 2015. Having our first store in Australia is an important milestone for our international business development."

Managed by GPT, Melbourne Central in the heart of Melbourne, attracts a wide variety of customers from the inner suburbs of the city. "Melbourne Central is always on hunt for emerging brands both locally and internationally. This fast-growing eyewear brand is a fantastic addition to our dynamic mix of fashion and lifestyle brands," said Melbourne Central General Manager Leigh Dunn.

"We handpicked a selection including our bestsellers and limited-edition designer series for our customers in Australia," said Grace Zhang, Director of International Business Division for MUJOSH. "(The) latest MUJOSH collections will also be unveiled in here at the same time as (they) will be in other territories."

Interested?

Mujosh can be found at Putra Mall in Malaysia and at Mega Bangna in Thailand.

New Mercedes-Benz Style collection is matte, light, and dynamic

Mercedes-Benz Style has relaunched its brand together with the introduction of its latest eyewear collection, hosted by Sin Kwang Optical, the official and sole distributor of the eyewear in Singapore and Malaysia.

In the past, Mercedes-Benz eyewear used the iconic automobile logo as the main motif. The re-launched Mercedes-Benz Style Eyewear Collection by Mercedes-Benz Style distills the essence of the brand down to design fundamentals without the need for the logo.

The re-launch collection features a combination of matte surfaces, ultra light materials, interesting colours and patterns, and a patented ‘double-action spring hinge’. The new eyewear make a dynamic statement, provide a more comfortable wearing experience, and are designed for durability.

The new Mercedes-Benz Style Eyewear Collection is developed and designed by Rodenstock together with Mercedes-Benz designers, and has 24 models today, including the MBS 6034 frame which received a Red Dot Award for Product Design this year.

The MBS 6034 frame is crafted out of extremely light stainless steel and robust high-performance polyamide, and held together without screws. This modern frame trumped over 1,800 manufacturers from 53 nations, and approximately 4,800 product designs, to win the Red Dot for High Design Quality Award.

The new eyewear collection is available exclusively in Singapore at Jossino Optics, Manchester Optical, Optique Zone, Pearl’s Optical, Pearl’s Vision Care, Tomorrow Optics, Wiseland Contact Lens & Optical, and Vision Image Optical.

Read about the Rodenstock trend towards vintage looks here.

Eyewear goes back to vintage shapes and sizes at Rodenstock

In early 2014 fashion and beauty icon Claudia Schiffer and Germany-based Rodenstock, which makes ophthalmic lenses and spectacle frames, presented their first eyewear collection. In September, the company unveiled an autumn/winter collection for Claudia Schiffer by Rodenstock, with colour updates for various models. 

"The beauty of sunglasses is that they are such an easy and inspiring way to build a look. Accessorised with the perfect coat, bag or jeans, a pair of sunglasses can make a strong statement,” says Schiffer, the Creative Director of the collection.

Willow sunglasses, which are part of the Vintage family, are already a fashion favourite. The new colour update is a retro pink layered acetate (C3007 E). In the Havana shade (C3007 F), which has gold coloured temples, Rodenstock suggests they go well with blue denim and cashmere. 

The rubber-coated Chestnut frame, from the Boyfriend family, also has two new colour variations. A bright blue style with camouflage temples (C3003 E) for a sporty look, and a combination of transparent grey and burgundy red (C3003 F). 

"I love colourful accessories with an element of fun. These frames are a perfect pop of colour for autumn. I’ll wear them with jeans, high boots and a statement cape,” says Schiffer. 

Some of the over-sized frames and modern shapes are unisex. “I’ve always loved the look of my husband’s glasses so I used these for inspiration for shapes and colours on the Boyfriend models,” says Schiffer. 

The Apple frame is now also available in classic black (C3004 F). Based on the colours of autumn and inspired by Schiffer's passion for nature, this model is now also available with a Havana front and a contrast bright orange temple (C3004 E).

Previously only available in single colours, the over-sized retro fashion bestseller Birch is updated with a combination of different colours and prints. The frames now have an elegant contrast temple in warm brown (C3006 E). Another variation is in red with contrasting black-and-red marbled temples (C3006 F). “The over-sized frames are one of my favourite styles because they add a vintage touch to an everyday outfit,” says Schiffer.

“Oversized collections are still going to be popular as we head towards the end of 2014 because they appeal to all ages and demographics,” says Damien Klevge from Rodenstock UK.

“Retro shapes are also increasingly in demand. Our culture may be ever-changing but we never seem to tire of vintage.”

For bright colours such as blue, amber and green with a 60's look, Rodenstock suggests rocco by Rodenstock. The frames are characterised by shiny or matte finishes and prominent lens shapes. Colours include plum, light blue, champagne, crystal and red. In the Porsche Design range, model P8267 comes in red or green and P8266 in plum or rose.

*Images from Rodenstock.