Interest grows in cold pressed juices

Source: Techsci Research.

According to a TechSci Research report, Global Cold Pressed Juices Market By Nature, By Type, By Point of Sale, Competition Forecast and Opportunities, 2012-2022, the global cold pressed juices market is projected to grow at a CAGR of over 10% from 2016 to 2022 on account of rising disposable income levels, growing awareness among consumers, aggressive marketing strategies of major companies, easy availability of cold pressed juices and robust distribution network of major players in different regions across the globe.

In 2015, global GDP per capita in terms of purchasing power parity reached US$15,470.15 from US$14,020.31 in 2012. Rising health concerns and increasing global healthcare expenditure per capita to US$1,083.28 in 2015 from around US$1,026.16 in 2012 are also fuelling demand for cold pressed juices across the globe.

Additionally, rising focus on preventive healthcare, growing awareness among consumers about the harmful effects of consuming products manufactured using synthetic ingredients and increasing demand for organic cold pressed juices is projected to drive sales of cold pressed juices. Although conventional cold pressed juices dominated the global cold pressed juices market, there has been robust growth in demand for organic cold pressed juices. This can be attributed to rising awareness about health and nutritional benefits of organic products. 

“Rising health awareness, expanding youth working class population base and rapidly changing consumer preference towards organic cold pressed juices over conventionally manufactured cold pressed juices due to its high nutrient content has driven sales of cold pressed juices across the globe. 

"Moreover, greater accessibility of these products through supermarkets/hypermarkets, brick and mortar stores and online channels along with continuous developments in supply chain network across the globe are also anticipated to drive demand for cold pressed juices across the globe through 2022.” said Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Some of the leading players in the global cold pressed juices market include PepsiCo’s Naked Juice, Hain Celestial’s BluePrint, Starbucks Evolution Fresh, and Suja Life. 

Interested?

Download a sample from the report (December 2016)

You may soon be able to enjoy KonaRed at a store near you

Source:
KonaRed
website.

KonaRed, a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements* from the Hawaiian CoffeeBerry coffee fruit from Kona, Hawaii in the US, has provided an update on its international expansion.

Since entering Asia in July 2015, KonaRed products have hit the shelves of Japanese retailers such as Aeon Retail, Kinokuniya and Natural Lawson Stores. KonaRed has just added another 70 stores with Aeon Stores in Japan and continues to grow with Lawson, Japan's second largest convenience store chain.

KonaRed has also shipped its first order to South Korea and has more expansion planned in this region in the near future.

KonaRed's President and COO Kyle Redfield commented, "We are focused on making strong progress in our international efforts and creating brand awareness and visibility on a global scale. Asia is a large priority for us at the moment. Our recent expansion successes not only add to our immediate top line but also build a strong platform for long-term growth."

KonaRed, through a licensing agreement with FutureCeuticals, produces and markets a range of products that showcase the Hawaiian Coffee Fruit, including antioxidant-rich extracts and powders from the Hawaiian Coffee Fruit, which are used to produce KonaRed's ready to drink antioxidant juice, green tea, coconut water, on-the-go packs and 100% Hawaiian Coffee Fruit Powders. The company is also launching a line of 100% Kona Coffee products that will include the coffee fruit as well. 

*KonaRed products are sold online. The company will ship to Australia and New Zealand.

Healthier hearts with cranberry juice

Recent studies show that cranberry juice, taken daily, may improve blood sugar levels and cholesterol composition. 

A study that asked overweight but otherwise healthy individuals to drink two glasses (15.2 oz, or 450ml) of a cranberry-based beverage every day for two weeks found that the volunteers showed healthier blood sugar levels without spikes or dips, changes often attributed to cravings or fatigue. The health benefits were sustained if they continued drinking two glasses on a regular basis. 

After eight weeks of daily cranberry beverage consumption, individuals had increased levels of high-density lipoprotein (HDL) cholesterol, which helps maintain artery health by sweeping up bad cholesterol. [1]

Participants also showed better blood vessel function and less oxidative stress. Oxidative stress can cause inflammation, a condition often linked to heart disease, obesity, diabetes and arthritis. [2]

Researchers also noted that the cranberry beverage helped maintain blood sugar levels within normal range over the eight week study.

“We have long known the cranberry’s positive impact on one’s health and wellbeing, but we’re just beginning to uncover the full range of its natural power,” said Christina Khoo, Director of Research Sciences at Ocean Spray, which is known for its cranberry beverages*. “From maintaining healthy blood lipids to decreasing inflammation, more new evidence continues to emerge on the benefits of cranberries.”

Extracts of cranberry containing proanthocyanidins (PACs) also have potential for improving health. 

Anti-cancer: Pre-clinical research indicates that PACs found in cranberries may have properties that limit cancer cell growth. While further studies are warranted, the latest findings suggest great potential for the cranberry’s anticancer activity. [3] 

Prebiotics: Cranberries have been linked with prebiotic qualities, boosting the number of good bacteria living in the gut. That’s according to a team out who found that when cranberry extract rich in PACs was left overnight with a mixture of bacteria commonly found in the gastrointestinal tract together and human colon cancer cells, the PACs promoted the good bacteria’s activity against the colon cancer cells. [4] 

Heart protection: To explore how the natural compounds in cranberries can protect the body against harmful substances, a team of scientists soaked heart muscle cells in cranberry extract for six hours. The result? The cranberry extract lowered the amount of tissue-damaging enzymes, called MMPs, which have been linked to heart disease, tumour growth and arthritis.[5]

“While additional studies are warranted to truly understand the role of PACs in cell health and heart protection and in boosting the activity of good gut bacteria, initial research yields promising indications that cranberry PACs in the form of an extract can be leveraged as an effective way to improve whole body health,” said Khoo.

[1] Mathison, B.D., Kimble, L.L., McKay, D.C., Chen, C., Blumberg, J.B., Kaspar, K.L., Khoo, C. and Chew, B.C., (2014) Chronic consumption of a high polyphenol content cranberry beverage improved glucoregulation and HDL cholesterol in healthy but overweight humans. Journal of the Federation of American Societies for Experimental Biology (FASEBJ). 28, 831.10

[2] Kimble, L.L., Mathison, B.D., McKay, D.L., Chen, C., Blumberg, J.B., Kaspar, K.L., Khoo, C. and Chew, B.P., (2014) Chronic consumption of a high polyphenol cranberry beverage protects against inflammation and improves endothelial function in healthy but overweight humans. FASEBJ. 28, 830.26

[3] Mansouri, R.A., Khoo, C. and Percival, S.S., (2014) Cranberry extract initiates apoptosis in HL-60 cell line through intrinsic apoptotic pathway. FASEBJ. 28, 644.9

[4] Nyugen, T., Kimble, L.L., Mathison, B.D. and Chew, B.P., (2014) Cranberry extract promotes anti-inflammatory activity of lactobacillus plantarum on HT-29 human colon cancer cells. FASEBJ. 28, 647.35

[5] Hurta, R., Thomas, A,. Kim, J., Patel, K. and Neto, C., (2014) Cranberry (Vaccinium macrocarpon) extract inhibits matrix metalloproteinase expression in aortic smooth muscle cells by affecting key cell signaling pathways. FASEBJ. 28, 934.1 

*Image from Ocean Spray

*Some formulations of Ocean Spray cranberry juice may contain apple juice or other fruits.