Orly introduces breathable nail polish

Orly has introduced a breathable nail polish that allows moisture to penetrate through to the nail with what the company calls advanced oxygen technology.

Source: Orly website. At the time of writing the most popular colours are pastels, other than a deep maroon - The Antidote (deep wine creme): a pale orange, Rehab (peach nude creme), two pale pinks - Pamper Me (baby pink creme) and Light as a Feather (porcelain pink creme), and a mint Fresh Start (pastel mint creme) are all sold out. This capture shows The Antidote at the bottom centre, and Rehab at the top right.

Orly Breathable Treatment + Color contains argan oil, pro-vitamin B5 and vitamin C to heal and repair. The polish is all-in-one; no base or topcoat are required, cutting manicure times in half. All shades appear to be opaque 'cremes'.

Interested?

View the collection online - Orly does not ship internationally, but has a list of international distributors.

Watch the associated video

Hashtags: #ORLY, #BREATHABLE

Breathe New Life Into Your Nails! Introducing #BREATHABLE, the FIRST EVER Professional Treatment + Color! Click on bio link for more info. Available now at ORLYbeauty.com. #ORLY

A photo posted by ORLY Made In LA (@orlynails) on Jul 21, 2016 at 3:01pm PDT

Sally Hansen's new Miracle Gel Top Coat plumps nails, sets in natural light

Source: Coty.

Sally Hansen has developed a new plumping Miracle Gel Top Coat. When partnered with the Miracle Gel shades, the new Miracle Gel Top Coat volumises as it protects. The Top Coat formula delivers twice the volume, creating fuller-looking nails with mirror finish.

According to the Coty brand, two thin coats of Miracle Gel colour should be applied to clean, bare nails, after which one coat of the new Miracle Gel Top Coat should be applied. Natural light does the rest - there is no UV/LED treatment required to 'set' the top coat, and it will last up to 14 days. Further, only regular nail polish remover is needed.

To coincide with the release of the new top coat, Sally Hansen will launch 20 new colours of Miracle Gel in the US, all available starting in July. Miracle Gel is available in 20 colours in Singapore.

Interested?

View the launch video

posted from Bloggeroid

Safe 'N' Beautiful reports continued momentum for its 'six-free' nail polishes

Source: Safe 'N' Beautiful.

Safe 'N' Beautiful (S'N'B), the natural nail care beauty house, has reported a steep rise in global demand for its recently launched SʹNʹB Nail Wash Off range of premium nail polishes. The 'six-free' formula, so named because it is free of six chemicals* that are considered harmful, are water-based, water-permeable polishes that can be removed simply by rubbing nails gently with soap and water. 

The polishes are an intelligent beauty solution for women who prefer a safe alternative to chemically based products, the company said, and will appeal to expectant mothers who wish to protect the well-being of their growing baby by avoiding chemically formulated polish and removers during pregnancy, as well as for women whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees.

"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."

The collection features a wide palette that ranges from rich jewel tones to vibrant summer hues and an on-trend 'Naturel' collection featuring pale buff and beige tones. For a longer lasting finish SʹNʹB provides a water-based topcoat. 

Snails and SʹNʹB Wash Off are available online and across 40 countries in select salons, boutique stores, duty free outlets and other retail locations in Asia and the Middle East. 

*The six are: formaldehyde, dibutyl phthalte (DBP), toluene, formaldehyde resin, parabens, and camphor.