Korean indie beauty brand d'Alba reaches new heights globally

Image source: d'Alba. Global sales trends from 2023 to 2024. Sales in Japan grew 3.3x and ASEAN sales grew 4.2x.

Vegan beauty brand d'Alba has seen 210% growth year-on-year in overseas sales, to the tune of approximately US$100 M in 2024. The brand's international market revenue now accounts for 45% of its total revenue.

Its global growth came from its flagship product, the White Truffle First Spray Serum, alongside Waterful Sunscreen and Double cream.

D'Alba had been generating most of its sales from the Korean market until 2023. The First Spray Serum initially gained traction in Korea as a "flight attendant mist", with notable references in major beauty channels locally.

An industry expert commented, "While many K-beauty brands' revenue rely on specific markets such as China, US, or Japan, d'Alba's evenly distributed growth across Europe, Japan, North America, and ASEAN is a rarity. This positions them uniquely in the competitive landscape."

Looking ahead, the brand is optimistic about the continued expansion. It stated: "These global markets are still at the early stage. We're receiving many enquiries from large retail platforms worldwide. Our focus on channel expansion and the new products such as beauty devices will drive further growth."

KVD Vegan Beauty celebrates 10 years of Tattoo Liner

Source: KVD Vegan Beauty. Coby the Cat.

KVD Vegan Beauty is featuring a feline Instagram celebrity as a global campaign face for its CAT EYES FOR ALL campaign, launching this March in honour of Tattoo Liner's 10th birthday. @CobytheCat, famous for his natural "winged eyeliner" memes, is one of five new models for the brand.

The campaign showcases KVD Vegan Beauty's waterproof, smudge-resistant, and ultra-precise liquid eyeliner, Tattoo Liner, available in both Trooper Black and Mad Max Brown along with volumising Go Big or Go Home mascara.

In addition to Coby the Cat, the brand debuts a unique mix of models including KVD Vegan Beauty International Makeup Artist Fanny Maurer (@fannymaurer), from Paris, France. Fanny was the key makeup artist on the campaign as well as a model. Fanny is the second "behind-the-brand" face in a KVD Vegan Beauty campaign, holding true to the brand's new strategy for 2020 of featuring "one of their own."

Source: KVD Vegan Beauty. Four of the five new models in the campaign. Maurer is front and centre.

Other models include Chloé Nguyen and Carmen Lee Solomons, (both wearing Tattoo Liner in Mad Max brown) as well as a senior model in Trooper Black, proving that age is certainly just a number. Together, the diverse, beautiful, bad-ass models prove that Tattoo Liner is unstoppable on all ages, eye shapes and ethnicities.

"We couldn't be more excited to kick of spring 2020 with a campaign celebrating our brand's first vegan product and our #1 SKU – Tattoo Liner, a globally award-winning liquid eyeliner - which turns 10 this year. Our product is for everyone and it has survived the toughest challenges– even car crashes!

"Over the course of the next four months of this campaign, we have many more surprises. We will be announcing a partnership with a celebrity makeup artist (known for creating one of the most famous cat eyes on the planet), a cause-marketing and limited-edition product, many new faces and advocates, social stunts, and new, cool ways to get your hands on free Tattoo Liner samples.

"This campaign is one of my all-time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about. We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All!" said Kelly Coller, KVD Vegan Beauty VP of Global Marketing and PR.

KVD Vegan Beauty is a global high-performance, vegan and cruelty-free beauty brand with four high-pigment, long-wear, cruelty-free red lipsticks. Tattoo Liner was created in 2010. Today, the company offers more than 250 innovative products in every category, and is distributed in 36 countries around the world exclusively at Sephora and at www.kvdveganbeauty.com.

Details:

Join the brand's Instagram channel @KVDVeganBeauty every Tuesday for #tattoolinertuesday as they celebrate #cateyesforall with new liner looks, surprises, giveaways and more.

Explore:

Watch the associated video

Hashtag: #cateyesforall

Vegan OmniMeat Retail Pack unveiled in Singapore

Source: Green Monday. The OmniMeat Retail Pack.

Green Monday, a Hong Kong-based social venture that aims to tackle climate change through promoting a healthier, more sustainable plant-based lifestyle, has launched the OmniMeat Retail Pack in Singapore.

"The name of OmniMeat means it's omni-purpose in application. In terms of texture, it is succulent, tender and juicy and can be seasoned in many ways.

"It perfectly caters to Eastern flavors and culinary cultures. The versatility of OmniMeat is a dream to both vegetarians and meat-lovers as they can freely and creatively incorporate it into infinite healthier and more environmental friendly recipes," said David Yeung, Founder of OmniMeat and Green Monday.

According to a recent study conducted by the Agency for Science, Technology and Research (A*Star) and Deloitte earlier this year, red meats contribute about 40% of greenhouse gas emissions.

Details:

The vegan, protein-rich OmniMeat Retail Pack is now available at FairPrice, ShengSiong, HAO mart, Prime, Yes Natural, Four Seasons Organic & Speciality and Redmart.com.

Customers can purchase the OmniMeat Retail Pack at a promotional price of S$6.75 till 31 January 2020 (original price: S$7.55). Upon purchase of two packs of OmniMeat, customers will receive a free OmniMeat Recipe Booklet; they also get a cooler bag if they buy two more packs of OmniMeat. Free gifts are available on a first come, first-served basis (while supplies last). The gift mechanism is not applicable on any purchase from Redmart.com.

Delcie's offers halal, vegan, sugar-free, gluten-free mooncakes

Delcie's Desserts and Cakes has opened orders for mooncakes in 2017.

Delcie's makes halal-certified vegetarian, vegan, sugarfree and low-sugar mooncakes, as well as gluten-free sugarfree mooncakes which can be reserved on a first-come, first-served basis with full prepayment.

Source: Delcie's website. The spiral flaky sugar-free mooncakes are a best-seller, and contain sugar-free pandan paste.

A new flavour is available this year, a white lotus with salted mung bean mooncake that has no cane sugar.

All mooncakes contain wheat and gluten except for the gluten-free mooncakes. All mooncakes contain peanuts and nut sources, but nut-free mooncakes are also available on a limited basis.

Interested?

View the full list of mooncakes

A box of four mooncakes costs S$108. Early bird discounts end 20 August. Collection is from 20 August to 24 September

Call +65 6282 2951 Tuesdays to Sundays from 11am to 7.30pm to check if nut-free mooncakes are available. These can be picked up in-store at 34 Whampoa West #01-83, Singapore 330034, next to Boon Keng MRT exit B at S$29 each

Email order at delciesdesserts.com to pre-order. Include your personal particulars and preferred date of collection

Everyday Minerals rolls out mineral colour correctors

Source: Everyday Minerals website.

Everyday Minerals has introduced what it says are its best mineral color correctors yet. These totally natural colour correctors include jojoba esters as a key ingredient, which allow the correctors to mask imperfections without looking cakey.


The new Jojoba Color Correctors come in four shades for different results. The Brighten Color Corrector is a pink shade that has light-diffusing pigments to brighten dark under-eye circles instantly. The flesh-toned Cover Color Corrector can be applied after foundation to camouflage.

The other two Correctors are best used before foundation. The Mint Color Corrector neutralises redness, ruddy complexions, broken capillaries, and blemishes, while the yellow-tinted Sunlight Color Corrector is meant to help with dark spots, scarring and redness for fair to medium skin tones.

Each Color Corrector costs US$9 for 1.7g. Samplers are available as a kit for US$14.

Everyday Minerals is based in the US. All of its products are handmade and 100% vegan, sustainable, and cruelty free.

Cruelty-free brand Everyday Minerals introduces new eyeshadow range

Everyday Minerals (EM) is committed to finding the purest form of naturally sourced ingredients, and today sells all-natural, completely vegan, cruelty-free products that are handmade in Texas, with eco-friendly, recyclable packaging.

Source: Everyday Minerals blog.

Vegan makeup is makeup that does not use ingredients derived from animals, and which is not tested on animals. Examples of ingredients which come from animals would include lanolin or collagen. Many cosmetics companies now have vegan products or whole vegan lines, or like EM, may be completely vegan. 

EM recently launched a new line of eight neutral shades for the eyes called the “Oh, So Pretty” Collection! According to the EM blog, the palette ranges from white to browns, as well as soft blue and yellow hues, and are designed to mix and match easily.

The eyeshadows are named after inspiring traits. A white, "almost peachy" colour is called She's Charismatic; a denim grayish blue is called She's Complete, while She's Freedom is a bronze medium brown.

There is a sale on (EM ships internationally), with the US$14 eyeshadows going for US$12, and the US$10 eyeshadows going for US$6.50. To see the She’s Powerful, She’s Desire, and She’s Creative eyeshadows from the Oh, So Pretty collection on a model, visit the blog post here.

For more vegan cosmetic products, visit PETA's suggestions of a dozen vegan makeup products under US$10, here, and Onegreenplanet's list of cruelty-free makeup brands here.