Criteo,
a digital performance display advertising player has some tips gleaned
from working with travel industry partners that could help companies to turn contacts into paying customers. The tips are applicable to all industries:
Tip #1: Acquire new users at the right time of the year
Travel
apps are downloaded more in the summer (roughly June to September), so there’s
a window of opportunity, before peak season, to reach a higher
percentage of active users*.
Promote
your download in sync with your customers’ planning and purchasing
cycle to get the best return on new acquisitions, Criteo advises.
Tip #2: Don’t just promote downloads: change the message based on user activity
Companies should offer
alternative messages to reach different types of existing users. Companies
can promote their product or service to active
users or re-engage lapsed users, all during seasonal window of
opportunity, Criteo suggests.
Tip #3: Reactivate your most valuable users while they are most receptive
Analytics
can help to re-engage customers, says Criteo. By tracking registrations, sales, and sales value, companies can calculate
average revenue per daily active user, their lifetime value, and ROI,
then target them with relevant ads.
*Active users = users who have opened the app at least 3 times
