A study conducted by Lotlinx, a deep-linking inventory platform for the auto industry, and released in late January 2014, found that deep-linking delivers twice as many real shoppers and twice the shopping engagement of traditional search engine marketing campaigns.
In the mobile space, Criteo,TapCo
“We have seen deep linking drive significant performance improvements for our retail,
travel, and media subscription clients. Guiding consumers to the most
relevant section of an app from
an ad is a huge marketing win, and this new standard makes it easy for
app developers big and small to drive more revenue,” explains Evan Schwartz,
CEO, ActionX, which provides tools that drive mobile revenue.
The Mobile Deeplinking Project aims to provide consistent,
high-quality resources to help
mobile app publishers create effective,
seamless cross-media user experiences and marketing campaigns. According to the Mobile Deeplinking Project,
deep linking in the mobile context is a methodology for launching a
native mobile application via a link, and can connect unique links to a
defined action in a mobile app, seamlessly linking users to relevant
content. |
| Source: Mobile Deeplinking Project website |
