Said Steve LaBella, iSend President and CEO: "Consumers who purchase recharges for prepaid mobile subscribers of Smart and Sun service will know those recharges will be delivered with exceptional reliability, backed by closely coordinated service."
While the service is billed for 'family and friends', a service like iSend's could also be used as a reward in an international loyalty programme for partners or customers.
iSend's mobile top-ups are currently available for purchase at more than 150,000 retail locations in the Western hemisphere, and online at http://www.aryty.com/. Top-ups transfer immediately to recipients' prepaid phones at no charge above the normal price of airtime, and the service has become a highly popular means of keeping families and friends in touch across borders.
Anyone wanting to top up the cell phones of friends and family who are Smart or Sun customers can currently try the service for free, including free call time, at http://www.aryty.com/.