24 April 2014

Need a new domain name? Watch for the ones in 'land rush' mode

Global domain name registrar IP Mirror has announced sunrise* and land rush* periods for various global top level domain (gTLD) names. For new companies which have not managed to get short and unique domain names with common top level domains like '.com' and '.net', the series of new gTLDs being introduced offer much more scope for getting an appropriate web name.

The land rush period for '.club' expires May 6, IP Mirror said. "Registering during land rush significantly improves your chance to secure your desired name prior to general availability"," the company said in a newsletter.

As the cost of applying for a new top level domain is US$185,000, it is in the interests of the owners of gTLDs to have as many people registering for their domain as possible.
According to IP Mirror, the .wang (a transliteration of 网, or  'web' in Chinese) gTLD exits the sunrise phase on May 20, while a number of gTLDs exit the sunrise phase in June, including:


IP Mirror also disclosed that premium domain names* for the '.sg' TLD are on sale till 30 April
*There are three phases of domain name registration. All domain name registries are required by ICANN to offer intellectual property claims services, also called the 'sunrise' phase. During this phase, typically 30 days long, registered trademark holders are entitled to register domains relevant to their marks in a new top level domain, before sales are open to the public. The registration period lasts for two years, after which the domain has to be reclaimed again.

The optional 'land rush' phase follows the 'sunrise' phase, and lasts for about 30 days. It allows anyone to register new domains on a first-come, first-served basis, other than for premium domains. Premium domains are particularly high-value, and sold separately at higher prices.

'Land rush' is followed by 'general availability' or 'general launch' during which applications are available at a lower price than during 'land rush'. The Internet Corporation for Assigned Names and Numbers (ICANN) has a resolution process in the case of multiple trademark holders who want the same domain names.

More information on generic top level domains is here.