According to the findings of the Q2 Breach Level Index, a total of 237 data breaches occurred this year between April and June 2014**, exposing more than 175 million records worldwide. The survey results illustrate the impact that data breaches can have on customer loyalty and corporate revenue. Data breaches involving personal identifiable information were deemed to be slightly less harmful to an organisation than breaches involving financial data, with just over half (57%) suggesting they would never, or were very unlikely to, shop or do business again with a company that had experienced a data breach of this nature.
Japanese and Australian consumers take data breaches more seriously than those in other countries. While 54% of US respondents said they would never, or were very unlikely to, shop or do business again with a company that had experienced a data breach where financial data was stolen, 82% of Japanese consumers said the same thing, the largest percentage, while Australia was second-highest with 72% of Australian consumers agreeing.
Japanese and Australian consumers take data breaches more seriously than those in other countries. While 54% of US respondents said they would never, or were very unlikely to, shop or do business again with a company that had experienced a data breach where financial data was stolen, 82% of Japanese consumers said the same thing, the largest percentage, while Australia was second-highest with 72% of Australian consumers agreeing.
"Data breaches are not just breaches of security. They're also breaches of trust between companies and their customers, and can result in not only negative publicity but lost business, lawsuits, and fines that can threaten the viability of the business. For organisations that fail to address their security vulnerabilities, the problem is only going to get worse as stricter regulations governing the reporting of data breaches are introduced across the world, making breaches more visible to the public. So companies need to do all that they can to keep customer data protected," said Tsion Gonen, Chief Strategy Officer, SafeNet.
The research also indicated that only half of adults surveyed feel that companies take the protection and security of customer data seriously enough - a sentiment that's likely to have been influenced by the high volume of data breaches in 2014. During the second quarter alone, data breaches have hit many well-known companies, including eBay and Spotify, with more than 175 million customer records of personal and financial information compromised worldwide.
The research also indicated that only half of adults surveyed feel that companies take the protection and security of customer data seriously enough - a sentiment that's likely to have been influenced by the high volume of data breaches in 2014. During the second quarter alone, data breaches have hit many well-known companies, including eBay and Spotify, with more than 175 million customer records of personal and financial information compromised worldwide.
"With the increasing frequency and size of data breaches, it's clear that being breached is inevitable and perhaps only a matter of time. Cybercriminals are going after easier targets, and that is frequently personal data that is often unencrypted. With the implications clear, it's time for companies to start thinking about protecting more of that data with strong encryption and multi-factor authentication.
"Only those organisations that adopt a 'secure breach' approach and ensure that all customer data remains encrypted will find themselves able to retain their customers should a data breach occur," Gonen concluded.
Read more about the Customer Sentiment Survey here and the Breach Level Index Executive Summary here.
Read more about the Customer Sentiment Survey here and the Breach Level Index Executive Summary here.
*The research from SafeNet polled 4,559 adults across the US, UK, Germany, Japan, and Australia, and was carried out between June 27 and July 4, 2014. Respondents consisted of adults who use the Internet.
