China's RTB ad spending grew 616% QoQ in Q214

Smaato, a mobile real-time bidding (RTB) ad exchange (SMX) and supply side platform (SSP), has highlighted the continued growth of mobile RTB in 2014 through its global mobile RTB Insights Report for Q2 2014*. 

Source: The Smaato RTB Insights Report for Q2 2014.
RTB spending in the APAC region for the top five countries. 

Smaato found that RTB spend grew 69% in Q2 2014, compared to Q1 2014. This quarter also saw a 456% increase in mobile RTB spending over the same quarter last year.

And while entertainment and media remain one of the top advertising categories, with 24% of the overall revenue share, the food and retail category grew from 8% in Q1 2014 to 25% in Q2, overtaking entertainment and media as the top category with the highest spend from advertisers. 

A similar up-and-comer was found in China, where RTB spend grew more than any other individual region. Compared to Q1 2014, RTB ad spend in China rose by 616% in Q2 2014. While the United States still reigns supreme with 65% of the global RTB spend coming from the nation, emerging countries like Indonesia and Thailand are following in China’s footsteps with very significant quarter-to-quarter jumps, proving that RTB advertising spend is growing fast worldwide.

“Brands are embracing RTB as a source for premium inventory,” said Smaato CEO Ragnar Kruse. “With programmatic advertising spend from new sectors like consumer packaged goods (CPG) and regions like China rapidly increasing, mobile ad spend is seeing a phenomenal growth, and that growth trend will continue in the foreseeable future.”

Click here to download the full report. 

*The report is an analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform. Smaato’s SMX platform serves 90 billion+ ad impressions per month to over 450 million unique visitors in the US, EMEA and APAC regions.