21 August 2014

HTC debuts 'Butterfly' handset in selected Asian markets

HTC has unveiled the HTC J Butterfly HTL23 handset through KDDI to the Japanese market. It will also be marketed under the name HTC Butterfly 2 through Chunghwa Telecom in Taiwan, CSL in Hong Kong and significant carriers in South Asia.

Source: HTC.

Featuring the HTC Sense 6 experience, a HTC Duo Camera and the Motion Launch advanced sensor, the new HTC Butterfly 2 makes everyday tasks easier. 

Offering au carrier aggregation*, the HTC J Butterfly HTL23 supports communication download speeds of up to 150Mbps, in addition to supporting WiMAX2+.

Japanese female idol group Nogizaka46 (
乃木坂46), the product ambassadors of HTC J Butterfly HTL23 said, “It was love at first sight for the HTC J Butterfly HTL23. Its gorgeous colours, rouge, indigo and canvas, enable the younger generation to showcase their fashion sense confidently and to stand out from the crowd.

Takashi Tanaka, President, KDDI said, “KDDI knows that our consumers always pursue perfection. Therefore, we chose the partner that we know will offer the best smartphones in the market. Since the HTC J series was released, it has become the most popular phone in our product portfolio. It is exciting that our consumers can experience the HTC J butterfly HTL23 with our advanced network service, such as WiMAX 2+ and 4G LTE carrier aggregation, which can use two frequencies at the same time.”

Peter Poh, Senior Managing Director, Ingram Micro Mobility said, “The Butterfly 2 is a waterproof phone with some very special and unique features that I am confident will meet the needs of the customers. The HTC Sense 6 UI is easy and intuitive to use, the duo camera takes good photographs and the unique materials used on the surface of the HTC Butterfly 2 make this phone one of kind.”

HTC Butterfly 2 brings a totally different dimension to mobile imaging by combining Japan’s first smartphone with a Duo Camera that features a 13 megapixel camera, a dual flash and Full 1080p HD video recording. The Duo Camera boasts a depth sensor, allowing detailed depth information to be captured from a scene. 

The new phone also features the Zoe social network, based on media sharing and collaboration. A collaborative video editing tool, it enables people to create, share and remix beautiful highlight videos with others. 

Delivering sound that is 25% louder than the HTC One, without compromising quality, HTC Butterfly 2 has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a high definition experience.

HTC BlinkFeed is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new software development kit (SDK) that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. The News Bundles feature brings all articles and tweets on the same topic together for easy reading, so users get the information most relevant to them.

With the introduction of HTC Sense 6, HTC Butterfly 2 boasts capabilities that give the product a sixth sense. For example, Motion Launch is immediately able to detect its position and movement, thanks to built-in motion sensors that allow users to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen, and a double tap turns the lock screen on and off.

HTC is also changing how people use their phone battery. HTC has optimised power consumption with an Extreme Power saving mode. 

HTC Butterfly 2 will be available in Taiwan on September 2, and sold through major wireless carriers and retailers in Hong Kong, India, Malaysia, and Thailand. As of September 6 it is also available in Singapore.

*Carrier aggregation provides high data rates through aggregating several frequency bands. The technique is supported by the Long Term Evolution Advanced (LTE-A) specification, which is the next generation of LTE (4G) mobile broadband to be introduced.