29 August 2014

Microsoft announces availability of Surface Pro 3

Microsoft has announced that the Surface Pro 3 can be purchased at retailers or online in nine markets in Asia Pacific. The Surface Pro 3 enables businesses to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence, said the company, and equally ideal for consumers who want to streamline their lifestyles as well as people in business environments who need high levels of corporate access, data security and central manageability.

Source: Microsoft*.

In a recently-commissioned survey of 2,900 working professionals in eight markets across Asia Pacific, 50% of respondents in the region said that they are no longer desk-bound at work. In addition, 79% of working professionals in Asia Pacific own three or more types of devices, and 41% of respondents carry both their tablet and laptop with them at all times.

Source: Microsoft*.

More than four in ten (43%) of respondents felt that they would get the best experience for both work and play from a hybrid or laptop than a standalone tablet. In fact, three in ten (30%) of respondents chose a hybrid as their preferred device for their next purchase, which was tied in first place with tablet devices (30%) followed closely by laptops (27%).
“Our research is clear: people want just one device that does everything,” said Alvaro Celis, Vice President, Microsoft Asia Pacific “The next era of personal computing is not just about tablets and smartphones, it’s also about powerful devices that harmonise our digital work and digital life. Our vision is that Surface Pro 3 is the tablet that can replace your laptop — packing all the performance and utility of a fully powered laptop into a thin, light and beautifully designed tablet. You’ll love being able to carry one device for your next class, workday or weekend getaway knowing you have all the power you need and the convenience you want.”

The Surface Pro 3 is now available across nine markets in Asia, including Australia, mainland China, Hong Kong, Korea, Malaysia, New Zealand, Singapore, Thailand and Taiwan, and in 28 markets globally. To support its commercial customers, Microsoft has appointed close to 50 partners in Asia Pacific to support the Surface Pro 3. In Singapore, Microsoft Singapore has appointed four business resellers, AsiaPac Distribution, Dimension Data, SoftwareOne, and UIC Asian Computer Services.

*Results of a survey of 2,900 working professionals in Australia, New Zealand, Singapore, Hong Kong, Taiwan, Thailand, Korea and Malaysia. View the full infographic here