4 August 2014

Peninsula Boutique opens in Singapore

Peninsula Merchandising and Star Express Merchandising, the distributor of Peninsula merchandise and operator of Peninsula Boutiques in Singapore, have opened their first boutique in Singapore as of late July. Peninsula Boutiques can also be found in Hong Kong, mainland China, Japan, Philippines, Taiwan, Thailand and the US.

Source: Peninsula Boutique. The Peninsula Boutique at ION Orchard.

The Peninsula Boutique, at ION Orchard, carries exclusive merchandise from The Peninsula Hotels, which offer the best of Eastern and Western hospitality, a tradition which started at its flagship hotel, The Peninsula Hong Kong, in the 1920s. Ideal corporate gifts include signature Swiss chocolates, unique Peninsula tea blends and coffees, cookies and cakes along with the renowned XO Chilli sauce. 

The Peninsula Hotels chain first started selling its celebrated merchandise in Singapore in 2008 with the launch of its gourmet mooncakes at selected retail outlets over the Mid-Autumn Festival (editor's note: mooncakes go on sale this month and culminate on 8 September). With the opening of the new boutique, customers will now be able to enjoy a year-round Peninsula shopping experience in Singapore, as well as feast on the festive mooncakes that have just arrived in-store.

To celebrate the opening of the new boutique, The Peninsula Boutique at ION Orchard will offer great prizes to those who spend over S$50. The prizes are on offer over three stages, from 7 August 2014 to 1 January 2015. First prize winners will enjoy a hotel package for two at The Peninsula Hong Kong, The Peninsula Beijing or The Peninsula Tokyo over different periods. Other prizes include hampers worth from S$300 up to S$500.

For details of entry, visit The Peninsula Boutique at B1-13 ION Orchard, 2 Orchard Turn, Singapore 238801, telephone +65 6835 9798, or e-mail peninsulaboutique@starexpress.com.sg.

Peninsula Boutique outlets are located at The Peninsula Hong Kong, The Peninsula Beijing, The Peninsula Shanghai, The Peninsula Tokyo, The Peninsula Manila, The Peninsula Bangkok and The Peninsula Chicago. Peninsula merchandise is also available at Peninsula Boutiques throughout Asia including Hong Kong, Beijing, Fukuoka, Hiroshima, Osaka, Tokyo, Yokohama, Singapore and Taipei. 
A selection of merchandise is also available for purchase online and delivery in Hong Kong, Japan, Korea and Taiwan at peninsulaboutique.com.