8 September 2014

Code Halos are a ticket to business success: Cognizant

According to Cognizant Technology Solutions, the most successful businesses today are making use of a new trademarked concept called 'Code Halo' to win. Specific data include digital clicks, swipes, "likes", purchases, comments and search actions, which can be built into a unique identity or Code Halo. 

Source: Cognizant. Roehrig.
Paul Roehrig, Global Managing Director of Cognizant’s Center for the Future of Work and Co-author of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business, which reveals how organisations can catalyse business with Code Halo thinking, says that a growing number of businesses are finding new ways to compete with Code Halos.

"We’ve already seen early winners—for example, Google, Amazon, Pandora, and Netflix—and losers—like Kodak, HMV, and Borders. What’s exciting for business and technology leaders all over the world is that this same shift is starting to impact more traditional firms in banking, insurance, manufacturing, and retail. Public and private organisations in Asia Pacific are absolutely embracing digital transformation," he said. 

To get started at the individual level, Roehrig tells employees to maintain a 'code-friendly' mindset.

"When we work, where we work, how we work, who we work with, and how we manage are changing at a breakneck pace due to the emergence of the Code Halo economy. We devote a whole chapter to this in the book, but one of the most important recommendations is to manage your teams with code. It’s now imperative to hold yourself and your team accountable to a data-driven method of management by leveraging the massive amount of data swarming around you and your business processes," he said. 

"Information must be generated, managed, and shared openly. As we note in the book, the key is working with your team to determine your own data management supply chain: what data is important to you, how is it captured, what analytics do you utilise to understand your data, and is it utilised—and even enforced—in key portions, of your management process. Managers who ignore this trend and try to wing it or fly solely by intuition will be in for a rough time." 

The first chapter of the book can be downloaded here.