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| From left: Representative Director of the Avex Group Holdings Shigekazu Takeuchi; CEO of Avex Group Holdings Masato Matsuura, natural fabric expert Shinichiro Yoshida, obi artisan Genbei Yamaguchi and the CEO of Isetan Mitsukoshi Holdings Hiroshi Onishi during the opening reception for the majotae: The Forgotten Fabric exhibition at Daikanyama Hillside Forum on October 22, 2014 in Tokyo, Japan. |
Avex says majotae is a high-quality version of taima-fu that is ideal for fine apparel, and also has potential for other applications such as furniture and decor fabric. Hiroshi Ohnishi, President and CEO of Isetan Mitsukoshi Holdings said: "I'm impressed not only by the quality of the fabric, but also by the vision of the project."
The project is a collaboration between natural fabric expert Shinichiro Yoshida, obi artisan Genbei Yamaguchi and the Avex Group. Products for the spring/summer season are in development with Isetan Mitsukoshi Holdings, the department store operator.
Taima-fu is a traditional Japanese fabric but disappeared after significant restrictions on cannabis cultivation after World War II, and apparent difficulties in spinning hemp threads. View the associated video here.
*Majotae uses only the finest, chemically-inactive hemp.
