Avex says majotae is a high-quality version of taima-fu that is ideal for fine apparel, and also has potential for other applications such as furniture and decor fabric. Hiroshi Ohnishi, President and CEO of Isetan Mitsukoshi Holdings said: "I'm impressed not only by the quality of the fabric, but also by the vision of the project."
The project is a collaboration between natural fabric expert Shinichiro Yoshida, obi artisan Genbei Yamaguchi and the Avex Group. Products for the spring/summer season are in development with Isetan Mitsukoshi Holdings, the department store operator.
Taima-fu is a traditional Japanese fabric but disappeared after significant restrictions on cannabis cultivation after World War II, and apparent difficulties in spinning hemp threads. View the associated video here.
*Majotae uses only the finest, chemically-inactive hemp.