27 October 2014

Know where you stand on social media with Socialbakers' Social Health Index

Socialbakers, a social media analytics and optimisation company, has introduced its Social Health Index, which was developed in partnership with Lenovo. The industry benchmark provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors over time.

"The Social Health Index is the first industry benchmark that puts brands' social marketing performance into context," said Jan Rezab, CEO and Co-Founder of Socialbakers. "Brands need a way to quantify their return on investment into social relative to their competition. Our development of this index with Lenovo provides a simple way for brands in any industry to do this."

The Social Health Index traces a brand's social performance on Facebook, Twitter, and YouTube and combines it into one single rating. Brands are scored on four metrics key to core business goals - participation of the social audience, acquisition of new community members, retention of the brand's audience, and the shareability and effectiveness of content.

"Lenovo is constantly looking for ways to evaluate the approaches we take in engaging with our customers such as through conversations on our global Twitter handles or through our close to 60 Facebook pages across the organization," said Rod Strother, Director, Digital and Social Center of Excellence at Lenovo. 

"We recognised the need for an easy way to benchmark our use of social platforms against others in the industry and share this information in a digestible format with Lenovo executives. Socialbakers was the perfect partner with whom to develop this index due to the company's dedication to providing brands with competitive intelligence insights."

The Social Health Index is now available as part of Socialbakers' executive dashboard. Read the associated blog post here