30 October 2014

OPPO launches world's thinnest smartphone

OPPO is showing the world that it is worth watching in the smartphone space with unique innovations that show it knows what users want. The company has just launched the R5, the world's thinnest full high-definition phone, which is just 4.85mm in width. 

Source: OPPO. Bakarrik Azeri, Product Manager, OPPO, introduces the R5, the world's slimmest smartphone, at the launch event in Singapore.

"This phone has been developed with the end user in mind," said Sky Li, General Manager of OPPO's overseas mobile phone business. "We used cutting edge manufacturing techniques to create a phone that fits perfectly into the users' hands and that feels incredible. The frame has been forged nine times and then finished by hand to give a perfect sheen and feel."

Built with top-grade steel and designed with a micro-arc frame that physically strengthens the device, OPPO's R5 is the world's first smartphone that uses phase-change material, maintaining a constant cool temperature while delivering superior functionality. The R5's patented heat dissipation technology "Cool Element" protects its Qualcomm octa-core MSM8939 processor, prolonging the life of the phone. 

A 5.2" AMOLED screen offers for high brightness and colour rendition as well as a low reflection ratio and very good ambient light contrast ratios while Pure Image (PI) 2.0 Plus Flash Shot technology enables pictures to be taken with a maximum focus time of 0.18 seconds. The camera in the R5 handles low light environments easily, with "50MP high-definition quality" for the images.

Charging is a snap with OPPO's VOOC mini rapid charging system, with which a 30-minute charge will provide 75% battery life and a five-minute charge will allow for a two-hour call. 

'The R5, like the rest of the 'R' series, delivers a truly stylish. exquisite and distinctive design and will continue to delight our customers with its innovative yet practical functions," added Li. 

OPPO also introduced the N3, the world’s first smartphone to feature an automated swivel camera, at the same launch event. 

Source: OPPO. The N3.

“We took what our users loved about the N1 and made it even better,” said Li. "The N3 is a perfect demonstration of our commitment to design and innovation.” 

The N3 incorporates the much-loved rotating camera that is also in the earlier N series phones, but adds automation. The N3’s 16 MP camera can rotate 206 degrees and is capable of taking pictures using free-stop and multi-angle shooting. Panoramic shots can also be created through the automatic rotation feature. 

The N3 camera also features OPPO’s target-tracking focus function for panning shots. Users merely need to identify the target to focus on, and the camera will modify its angle to follow the target, helping users create clear photos and videos of a moving subject. Breakthrough mobile camera lens technology developed in partnership with Schneider Optics, enables the camera to take shots that are 64MP-resolution quality, OPPO said.

The OPPO N3 is powered by the Qualcomm Snapdragon 801 quad-core CPU and is packed with 32GB ROM and 2GB memory plus a 5.5" screen made of Corning Gorilla Glass 3 for maximum clarity and durability. The N3 has a hollow underside design which protects the phone if it is dropped. Notifications about incoming texts and messages are presented in the hollow. 

Like the R5, the N3 has OPPO's VOOC mini rapid charging system and PI 2.0 Plus imaging technology.

Both phones are available in the following markets in Asia Pacific and the Middle East: Australia, Bangladesh, India, Indonesia, Iran, Malaysia, Myanmar, Pakistan, the Philippines, Singapore, Taiwan, Thailand, the UAE, Vietnam and mainland China.