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| A black-and-white store front opens up to herringbone wood flooring, bedecked with a hand- painted Union Jack and a colonial-inspired column divider with velvet Union Jack curtains. |
The Singapore outlet is the brand’s fourth store in Asia, and the first outside of Hong Kong since the company’s entered the region in 2011.
The Fabulously British brand’s Global Business Development Director Sanjay Sharma said during the Grand Opening Party in Singapore that the Raffles City store had been two years in the planning. “Since we opened our first store in Hong Kong in 2011, I have watched Jack Wills grow and flourish in the region,” said Sharma.
“In just three years, Asia has risen to become our second most important market, after the UK, and I am thrilled to be here in Singapore to launch our very first store in this sophisticated, fashion-forward country. The Raffles City store will become the 78th Jack Wills store in the world – with many more to come.”
Sharma said Singapore will be a regional hub from which to expand the brand into Southeast Asia, and as the flagship store, the store in Singapore will carry nearly all of the Jack Wills range.
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| Source: Jack Wills. Part of the Christmas collection. |
The 2,400 sq ft Raffles City store opens with the Jack Wills Autumn and Christmas 2014 collections. The Autumn 2014 collection includes a range of versatile pieces that can be mixed and matched to reflect several style tribes, while the Christmas 2014 collection features festive hues, soft textures and iconic “Made in Britain” outerwear.
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| Men's long-sleeved shirts on display at the store. |
Jack Wills is renowned for the impeccable quality of their men’s shirting, and for the Christmas season the classic Salcombe Shirt is made from polished Oxford cotton for a nod to traditional dress shirts, and then reimagined in modern eye-catching prints.
Women’s shirts are reinvented in lighter, more feminine fabrications like the semi-sheer chiffon. Tops have been crafted from intricate lace to build on the quality, indulgent feel on the range. The collections are available in-store and online, and visitors to the boutique can also shop for accessories, homeware and gifts (boxsets from the Christmas collection are pictured below).
The three Jack Wills stores in Hong Kong are at Leighton Centre, Ocean Terminal and Festival Walk, with a fourth at New Town Plaza opening in December. A store in Macau is also opening this month.
