15 November 2014

“Queen of Prints” Mary Katrantzou stars in adidas Originals fall/winter collection

Source: adidas. Shoes from the Mary Katrantzou collection.

Fashion designer Mary Katrantzou, well known as the “Queen of Prints”, has collaborated with sportswear specialist adidas to create the adidas 
Originals by Mary Katrantzou collection. The collaboration sees the launch of a series of apparel and footwear inspired by Katrantzou's designs.

Katrantzou’s work often blends bold graphics with architectural shapes and the latest technologies to convey a modern feminine aesthetic. In this collaboration, Katrantzou draws inspiration from past adidas shoe silhouettes and has incorporated product features like outsoles, laces, and pop icons into her own unique collection.

"When adidas first approached me, I took time to think about what I could offer that’s different, what I could say through the collection that they haven’t said before. I grew up, like so many other kids around the world, wearing adidas sneakers, and bringing my vision to such a global brand is a great challenge. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market. I believe that print and colour can come together to communicate perfectly to a wider audience,” 
she said.  

The collection is available in Singapore stores at the adidas Originals store at Pacific Plaza and online at shop.adidas.com.sg. Footwear from the collection will be available at the Limited Edition store at Marina Bay Sands.

Hashtags: #adidas, #adidasOriginals, #MaryKatrantzou