19 December 2014

Atari promises fitness app with gamification

Atari, an interactive entertainment specialist, has announced Atari Fit™, a gamified fitness app coming to mobile devices in early 2015. 

To develop impactful fitness routines, Atari teamed up with Michael Porter, certified personal trainer and performance enhancement specialist through the National Academy of Sports Medicine (NASM), to provide more than 150 exercises – including full-body circuit workouts, running programmes and custom routines. Atari Fit motivates users to exercise individually or in collaboration with friends, while earning points to unlock classic Atari games, including Pong, Centipede, Super Breakout and more.

"By certifying all exercise and workout routines included in the app, Atari Fit is ensuring that the programs are safe and effective," said Porter. "The variety of programmes and features incorporated were designed for users at every level, making exercising fun for the newest of fitness followers to the most experienced athletes."

Atari Fit will be compatible with the most popular wearable health and fitness devices, including Fitbit and RunKeeper. Atari Fit will also aggregate data from fitness apps such as Google Health, allowing users to track all of their fitness activity statistics in one mobile application. Atari Fit will include a robust set of tracking capabilities to capture the user's distance, speed, pace, time and calories burned.

"Atari Fit is the first fitness app to motivate and reward players with gameplay for being active in between gaming sessions," said Fred Chesnais, Chief Executive Officer, Atari. "It's a gamified fitness experience with an Atari twist. Players are motivated to work toward their fitness goals, while offering a fun, competitive experience where they earn coins and can unlock their favorite classic Atari games. The team and leaderboard components are especially unique to the Atari Fit experience, as players around the globe can exercise, play and get healthy together."

Additional Atari Fit features include:
  • Multiplayer: Players can exercise individually or with friends located all over the world. Users can join a team, workout or race against each other, and track activity statistics for group encouragement.
  • Online leaderboards for Atari Classic Games: For the first time ever, Atari games included in the app will highlight leaderboards where users can rank their skills against other players from around the globe.
  • Social sharing: Participants can post updates to Twitter and Facebook at the end of every workout.

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