15 January 2015

Hilton customers to benefit from Live Nation experiences

Hilton Worldwide's new five-year marketing partnership with Live Nation, a live entertainment provider, will see members of Hilton HHonors, Hilton’s 42-million-member-strong guest loyalty programme, guests and team members across over 4,250 hotels worldwide to enjoy unique experiences such as artist connections and concerts. 

Source: Hilton Worldwide. Hilton
is setting out to inspire a new,
healthier mindset - encouraging
 people to seek out the unfamiliar,
to appreciate a different point of
view and to learn from every day
experiences and travel moments.
Hilton at Play, a global campaign to connect people with enriching and playful experiences, will be anchored by Live Nation, while Hilton will become Live Nation's Official Hotel Partner. The two companies are scheduling play dates with award-winning artists at Hilton locations throughout the world. In addition, Hilton HHonors members will be invited to redeem HHonors points and bid on exclusive play experiences such as sound checks and ’meet & greets’ with popular artists.

“Around the world, people simply are not taking time off from work to play... Hilton at Play is our response: it’s a cultural catalyst for change and a reminder of the power of travel,” said Jeff Diskin, Executive VP, commercial services, Hilton Worldwide.