25 January 2015

Roots opens flagship store in Beijing

Roots, a lifestyle apparel brand which also offers shoes and bags, has marked its success in Asia with its first flagship store in Beijing. In addition to the same Roots products available in the company's stores in Canada and the US, the Beijing store features a specialty athletic collection unique to Asia.

Source: Roots Tumblr. The Beijing store.

"It's extremely gratifying for us to see how much Canada and the Roots brand resonate with the Chinese," says Co-Founder Michael Budman. "The new store in Beijing is an exciting step forward in our expansion in this important market. It wouldn't have been possible without the tremendous work of our Asian partner, Branded Lifestyle. Based on what's happening in both China and Taiwan, the future looks incredibly bright for Roots in Asia."

The new store in Beijing is the largest of the 23 Roots locations in mainland China. Roots opened its 100th store in Taiwan in December 2014.