1 February 2015

Jumei adds to online beauty portfolio

Source: Jumei website.

Jumei International Holding, an online retailer of beauty products in China, has made a number of strategic partnerships with overseas brands. The company announced that Max Factor and OPI Products are now part of the Authentic Beauty Product Alliance (ABPA) and that it has signed a cooperation agreement with American fashion designer Jill Stuart.

The company offers branded beauty products, fashionable apparel and other lifestyle products through the its website and associated mobile application. It also notes that according to recent reports from China's State Administration for Industry and Commerce that were released on December 11, 2014 and January 23, 2015, it is offering 100% authentic products.