LG Electronics (LG) has launched its premium home beauty brand, LG Pra.L in Singapore. The lineup offers four home beauty devices: Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care, and Derma LED Mask. These cleanse, nourish, lift and firm the skin respectively.
Designed to heighten existing skincare routines for faster and more apparent results, LG Pra.L is inspired by the concept that true beauty comes from within. The four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum portability.
Dual Cleanser
 |
| Source: LG. The Dual Cleanser offers deep cleansing for soft, glowing skin. |
The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.
The Dual Cleanser offers two levels of cleansing for different needs: Level 1 for daily and light cleanse (70 seconds), and Level 2 for when users require a more thorough clean (120 seconds). Using LG’s Dual Motion technology combines a cleansing motion with deeper micro vibrations, and even takes care of hard-to-reach, troublesome areas. It also reduces pore size (57%), dead skin cells (27.7%) and blackheads (46.9%)
1.
The device is waterproof with an IPX7
2 rating, which makes it shower- and running water-friendly. The Dual Cleanser comes with a cradle that has an in-built UV light to sanitise the brush when not in use, enhancing product life and ease-of-use. Frequent travellers can easily pack the Dual Cleanser thanks to its compact design and long battery life. It lasts for up to a month on a single charge
3.
Galvanic Ion Booster
 |
| Source: LG. The Galvanic Ion Booster enhances the absorption of skincare ingredients. |
Effectively remove dead skin cells for better skincare product absorption with the LG Pra.L Galvanic Ion Booster. It uses iontophoresis, a method that utilises electricity to allow the nutrients in skin products to penetrate deeper into the skin’s surface, ultrasonic waves and thermal therapy to cleanse the skin and boost absorption of skincare products. Its triangular head, made from medical implant-grade material
4, has superior corrosion resistance and glides over the contours of the face more easily. Its convenient wireless design also makes it portable, especially as it lasts up to two weeks on a single charge
5.
Cleansing Mode is designed specifically for deep pore cleansing, applying thermal therapy to temporarily loosen pores and draw out impurities such as residual makeup and sebaceous waste from deep beneath the skin’s surface.
Boost Mode uses ultrasonic waves to open pores further and deliver active ingredients of skincare products via iontophoresis. A gentle heat massage follows to relieve facial tension. It is recommended to start with
Cleansing Mode first in order to maximise the benefits of
Boost Mode.
Users can apply each mode for nine minutes a day for a period of two weeks to achieve vibrant skin. A full 100% of test participants reported an improvement in pore size (cheek) and inner skin moisture (cheek) by 96% after using the Galvanic Ion Booster for two weeks, twice per week
6.
Total Lift Up Care
 |
| Source: LG. Total Lift Up Care provides deep-tissue tightening and lifting. |
According to LG, a woman’s collagen production starts to decline at about age 25, and decreases even further after 40. The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.
The device offers two separate functions:
Tightening Mode, which uses high-frequency thermal therapy and red LED light to penetrate the deep layers of skin and trigger collagen production, and
Lifting Mode, which
employs microcurrents to stimulate skin tissue and muscles for a tightening and lifting effect. The head of the device is made from the same medical implant-grade material as the Galvanic Ion Booster for greater durability.
After using the Total Lift Up Care twice a week for eight weeks, users have seen improvements in skin elasticity and achieve a slimmer face
7. Research showed that 92% of test participants saw improvements in the lifting of their double chin and 88% saw improvements
8 in skin density around the eyes. The Total Lift Up Care device can last for up to two weeks on a single charge
9.
Derma LED Mask
 |
| Source: LG. The Derma LED Mask promises brighter skin after use for nine minutes a day after four weeks. |
Youthful, elastic skin is promised with the LG Pra.L Derma LED Mask. Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin. LG says results can be seen after use of nine minutes a day over four weeks. Test participants saw an improvement in skin tone by 100% and inner skin density by 92% after using for six weeks, twice a week
10.
The Derma LED Mask is safe and effective to use, and is the only Korean-made product of its kind to be given an 'FDA cleared' rating by the US Food and Drug Administration (FDA). Based on extensive research and testing, the mask produces the optimum amount of light throughout the effective usage time of nine minutes, thus creating efficient and positive results while ensuring safety of use.
The Derma LED Mask also protects the eyes with an eyeshield design made from silicone<11 sup=""> for comfort, minimising the glare from the LED lights. An additional safety feature includes a Sensing Detector, so the mask operates only when correctly positioned on the face.
The user-friendly mask also has a transparent visor that allows the user to see through whilst wearing it, so users can multitask at home for efficiency while enjoying their treatment. Like all other Pra.L products, the Derma LED Mask also offers a long battery life, lasting up to seven days on a single charge
12.
“LG has always been a company that encourages innovation in our technologies, and LG Pra.L is a testament to that,” says Shawn Han, MD, LG Electronics Singapore.
“With an increasing interest towards beauty tech in Asia, we applied years of technological expertise to create Pra.L for this market. As Singapore is also the first in Southeast Asia to launch the brand, we look forward to consumers here enjoying Pra.L for an enhanced skincare experience.”
Details:
LG Pra.L will be available in Singapore from 25 July onwards, with an exclusive popup store at Tangs Plaza until 9 September, 2019.
The lineup will retail at:
- Dual Cleanser: S$449
- Galvanic Ion Booster: $529
- Total Lift Up Care: S$699
- Derma LED Mask: S$1,349
Specifications
Product
|
Dual Cleanser
|
Model
|
BCL1
|
General
|
|
Colour
|
White
(Button & deco: Gold)
|
Dimensions (W x H x D)
|
57 mm x 174 mm x 51 mm
|
Net weight
|
189 g
|
Skincare functions
|
|
Mode
|
Gentle or Deep Cleansing
(based on brush type)
|
Cleansing time
|
70 seconds/ 120 seconds
|
Selectable rotation
speed
|
Two levels
Level 1: 160 oscillations/minute
Level 2: 265 oscillations/minute
|
Vibration
|
2 levels
Level 1: 8,500 times/minute
Level 2: 10,200 times/minute
|
Convenience
|
|
Voice assistance languages
|
English, Chinese, Korean
|
Sound guide
|
Voice, Beep, Mute
|
LED indicator
|
Yes
|
Button
|
Power On/Off, Mode
|
Waterproof?
|
IPX7 (Cleansing device)
|
Availability
|
Available now
|
Price
|
S$449
|
Product
|
Galvanic Ion Booster
|
Model
|
BBL1
|
General
|
|
Colour
|
White
|
Dimensions (W x H x D)
|
39 mm x 165.5 mm x 42 mm
|
Net weight
|
185 g
|
Skincare functions
|
|
Mode
|
Cleansing, Boost
|
Operation time
|
3 minutes
|
Ion cleansing
|
Yes
|
Iontophoresis
|
Yes
|
Ultrasonic waves
|
Yes
|
Warmth
|
Yes
|
Convenience
|
|
Voice assistance languages
|
English, Cantonese,
Mandarin
|
Sound guide
|
Voice, Beep, Mute
|
LED indicator
|
Yes
|
Button
|
Power On/Off, Mode
|
Availability
|
Available now
|
Price
|
S$529
|
Product
|
Total Lift Up Care
|
Model
|
BLL1
|
General
|
|
Colour
|
White
|
Dimensions (W x H x D)
|
39 mm x 165.5 mm x 42 mm
|
Net weight
|
196 g
|
Skincare functions
|
|
Mode
|
Total Care, Tightening, Lifting
|
Operation Time
|
Total Care: 18 minutes
Tightening/Lifting: 9 minutes
|
RF
|
Yes
|
Red LED
|
Yes
|
Micro current
|
Yes
|
Vibration
|
Yes
|
Level control
|
Yes
|
Convenience
|
|
Voice assistance languages
|
English, Cantonese, Mandarin
|
Sound guide
|
Voice, Beep, Mute
|
LED indicator
|
Yes
|
Button
|
Power On/Off, Mode
|
Availability
|
Available now
|
Price
|
S$699
|
Product
|
Derma LED Mask
|
Model
|
BWL1
|
General
|
|
Colour
|
White
|
Eye windows
|
Transparent Purple
|
Dimensions (W x H x D)
|
180 mm x 217 mm x 110 mm
|
Net weight
|
230 g
|
Skincare functions
|
|
Operation time
|
9 minutes
|
Infrared
|
Yes
|
Red LED
|
Yes
|
Convenience
|
|
Voice assistance languages
|
English, Cantonese,
Mandarin
|
Sound guide
|
Voice, Beep, Mute
|
Proximity sensor
|
Yes
|
LED indicator
|
Yes
|
Button
|
Power On/Off, Start/Pause
|
Availability
|
Available now
|
Price
|
S$1,349
|
1 Based on comparison after using the Dual Cleanser once, Testing by P&K Skin Research Center.
2 Based on the IEC 60529 standard. IPX7 means the device is waterproof for up to 1 m for 30 minutes.
3 Based on a duration of 60 minutes, running on the 70-second mode with a fine fibre brush.
4 Medical implant material refers to materials that are used for implantation in the body in surgeries (SUS316L).
5 Based on a 90-minute test, at 6 minutes per day, and 3 minutes per mode.
6 Used together with functional moisturising gel / December 27, 2018 - March 11, 2019 / 25 Korean female adults / P&K Skin Clinical Research Center. Results may vary according to personal skin characteristics or skincare products used together.
7 After 8 weeks, twice per week use of Total Care Mode, Level 2. Improvements:
Lifting (chin) 20.5%,
Inner skin density (eye rim) 88.6%,
Inner skin density (cheek) 93.4%,
Skin texture (forehead) 29.5%.
Used together with functional moisturising gel/ January 2, 2019 – March 4, 2019 / 24 Korean female adults / P&K Skin Clinical Research Center. Results may vary according to the characteristics of your skin or cosmetic products you use.
8 Comparison before and after using for 2 weeks, twice per week for 6 minutes. Used together with functional moisturising gel / January 2, 2019 - March 4, 2019 / 24 Korean female adults / P&K Skin Clinical Research Center. Results may vary according to the characteristics of your skin or cosmetic products you use.
9 Based on a 120-minute test, at 6 minutes per day, 3 minutes per mode.
10 Used together with functional moisturising gel / February 11, 2019 - March 22, 2019 / 20 Korean female adults / P&K Skin Clinical Research Center. Results may vary according to personal skin characteristics or skin care products used together.
11 Verified for biological safety for contact with skin, based on the ISO10993standard.
12 Based on a 70-minute test, at once a day for 9 minutes.
