15 March 2020

KVD Vegan Beauty celebrates 10 years of Tattoo Liner

Source: KVD Vegan Beauty. Coby the Cat.
Source: KVD Vegan Beauty. Coby the Cat.
KVD Vegan Beauty is featuring a feline Instagram celebrity as a global campaign face for its CAT EYES FOR ALL campaign, launching this March in honour of Tattoo Liner's 10th birthday. @CobytheCat, famous for his natural "winged eyeliner" memes, is one of five new models for the brand.

The campaign showcases KVD Vegan Beauty's waterproof, smudge-resistant, and ultra-precise liquid eyeliner, Tattoo Liner, available in both Trooper Black and Mad Max Brown along with volumising Go Big or Go Home mascara.

In addition to Coby the Cat, the brand debuts a unique mix of models including KVD Vegan Beauty International Makeup Artist Fanny Maurer (@fannymaurer), from Paris, France. Fanny was the key makeup artist on the campaign as well as a model. Fanny is the second "behind-the-brand" face in a KVD Vegan Beauty campaign, holding true to the brand's new strategy for 2020 of featuring "one of their own."

Source: KVD Vegan Beauty. Four of the five new models in the campaign.
Source: KVD Vegan Beauty. Four of the five new models in the campaign. Maurer is front and centre.

Other models include ChloƩ Nguyen and Carmen Lee Solomons, (both wearing Tattoo Liner in Mad Max brown) as well as a senior model in Trooper Black, proving that age is certainly just a number. Together, the diverse, beautiful, bad-ass models prove that Tattoo Liner is unstoppable on all ages, eye shapes and ethnicities.

"We couldn't be more excited to kick of spring 2020 with a campaign celebrating our brand's first vegan product and our #1 SKU – Tattoo Liner, a globally award-winning liquid eyeliner - which turns 10 this year. Our product is for everyone and it has survived the toughest challenges– even car crashes!

"Over the course of the next four months of this campaign, we have many more surprises. We will be announcing a partnership with a celebrity makeup artist (known for creating one of the most famous cat eyes on the planet), a cause-marketing and limited-edition product, many new faces and advocates, social stunts, and new, cool ways to get your hands on free Tattoo Liner samples.

"This campaign is one of my all-time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about. We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All!" said Kelly Coller, KVD Vegan Beauty VP of Global Marketing and PR.

KVD Vegan Beauty is a global high-performance, vegan and cruelty-free beauty brand with four high-pigment, long-wear, cruelty-free red lipsticks. Tattoo Liner was created in 2010. Today, the company offers more than 250 innovative products in every category, and is distributed in 36 countries around the world exclusively at Sephora and at www.kvdveganbeauty.com.


Join the brand's Instagram channel @KVDVeganBeauty every Tuesday for #tattoolinertuesday as they celebrate #cateyesforall with new liner looks, surprises, giveaways and more.


Watch the associated video

Hashtag: #cateyesforall