10 May 2015

Safe 'N' Beautiful reports continued momentum for its 'six-free' nail polishes

Source: Safe 'N' Beautiful.

Safe 'N' Beautiful (S'N'B), the natural nail care beauty house, has reported a steep rise in global demand for its recently launched SʹNʹB Nail Wash Off range of premium nail polishes. The 'six-free' formula, so named because it is free of six chemicals* that are considered harmful, are water-based, water-permeable
polishes that can be removed simply by rubbing nails gently with soap and water. 

The polishes are an intelligent beauty solution for women who prefer a safe alternative to chemically based products, the company said, and will appeal to expectant mothers who wish to protect the well-being of their growing baby by avoiding chemically formulated polish and removers during pregnancy, as well as for women whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees.

"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."

The collection features a wide palette that ranges from rich jewel tones to vibrant summer hues and an on-trend 'Naturel' collection featuring pale buff and beige tones. For a longer lasting finish SʹNʹB provides a water-based topcoat. 

Snails and SʹNʹB Wash Off are available online and across 40 countries in select salons, boutique stores, duty free outlets and other retail locations in Asia and the Middle East

*The six are: formaldehyde, dibutyl phthalte (DBP), toluene, formaldehyde resin, parabens, and camphor.