“The rebrand of Accor Plus is not just about a name change,” said Louise Daley, CEO of Accor Plus. “It is about giving travellers exclusive access to the best things about travel and dining, plus more. Accor Plus enables members to do more for less, with a focus on exclusive money-can’t-buy experiences and special treatment that means they will always travel like a VIP while enjoying significant savings.”
The brand’s relaunch with is showcased through a new website. The Accor Plus team is also committed to creating bespoke events for members such as masterclasses with celebrity chefs to diving with dolphins or the meeting the cast of theatre shows. In addition, members can accumulate reward points more quickly through an upgraded status in Le Club Accorhotels, which means they can enjoy free stays and savings faster than non-members.
“We have listened to our members and understand they expect more from the programme than ever before,” said Daley. “It is no longer about simply providing a discount for our members but providing them with access to a world of benefits that make every trip more memorable and making them feel part of an exclusive world of privileges.”