Although abayas are considered a crucial wardrobe staple for most Middle Eastern women, many cited that they needed a complementary high-fashion handbag to finish off the look. Shoes were also high on the list, with many admitting to showing off new purchases on social media. Social media is also becoming a source of inspiration, with a high percentage of respondents sharing that they turn to Instagram to source products supported by celebrities, including Kim Kardashian, Paris Hilton and Taylor Swift.
The following items give women pleasure, in descending order of satisfaction:
- Indulgent treatments
- Oud (perfume)
The results are a boost for Arab actress Aseel Omran's exclusive Ao line of luxury branded handbags under the Conia umbrella, which were launched in June 2015. Conia says this is the first 'celebrity approved' domestic designer handbag to be made available in the Gulf, with Aseel herself playing a very active role in its design and production.
Conia specialises in hand-prepared and genuine Italian leather handbags which are made entirely in Italy. To guarantee the highest possible quality of its products, it exclusively uses leather from leading Italian tanneries serving global fashion brands. Transforming raw hides into a material that will last for years takes 30 to 40 days using modern technology and machinery. The styles focus on simplicity, elegance, and quality.
*Ten thousand Middle Eastern women aged 18 to 55 years were surveyed about their shopping habits.