28 August 2015

Fragrance Du Bois sets up popup at Singapore's Tangs

Source: Fragrance Du Bois.

Fragrance Du Bois has set up a popup at TANGS' flagship store in Singapore's Orchard Road shopping district, up till 4 September 2015. Making its second appearance of the year, the popup offers a firsthand experience of niche perfumery, and showcases Fragrance Du Bois' 100% pure, natural oud-based fragrances.

"We have observed a growing appetite for niche perfumery, and it's gratifying to note that at Fragrance Du Bois, we are perfectly placed to cater to a market that is increasing in sophistication. Returning to TANGS - one of the most recognised home-bred department stores in Singapore - gives us another great opportunity to increase brand recognition and to educate our customers on our philosophy, and, in particular, what sets us apart from the mainstream fragrance brands," said Nicola Parker, Brand Director of Fragrance Du Bois. 

Fragrance Du Bois, known as Parfums Du Bois in France and as Fragrance Du Bois in non-French speaking markets, works with French perfumers to create a full range of products, and also provides bespoke fragrance services. It has fragrance lounges in Dubai, Hong Kong, Thailand, Malaysia and Singapore. The company is acknowledged as the only fragrance brand in the world that guarantees the use of sustainably sourced, pure oud oil, obtained from its own plantations, all of which are managed by Asia Plantation Capital.

Asia Plantation Capital processes agarwood products in a sustainable manner. The company is committed to ensuring that the sternest ethical and legal standards are applied and adhered to at every stage of the production process - from the planting, growing, and harvesting of agarwood, all the way through to producing fine and exquisite oud oil.

This time around, the popup will feature some of the world's finest, niche, luxury fragrances in the shape of brands that share Fragrance Du Bois' standards and core values, namely Xerjoff, Parfums de Marly, Illuminum, House of Sillage, Isabey and Jovoy. These eminent brands are making their debuts in Southeast Asia, and are being sold exclusively at Fragrance Du Bois.