17 September 2015

ADIB and Rotana join hands to offer the ADIB Rotana Rewards Exclusive Card

Abu Dhabi Islamic Bank (ADIB) and Rotana, a hotel management company, have partnered to launch the ADIB Rotana Rewards Exclusive Card. Card members will receive Rotana Rewards points and privileges every time they spend using the card.

Source: ADIB. From left: Sarvesh Sarup, Global Head of Retail Banking, ADIB, and Omer Z. Kaddouri, President and CEO Rotana.

The ADIB Rotana Rewards Exclusive Card is the first co-branded hospitality card in the wider Central Eastern Europe & Middle East and Africa (CEEMEA) region developed by a local issuer, and the first globally by an Islamic bank. It works in conjunction with the existing Rotana Rewards Exclusive programme and can be used for Rotana benefits including free hotel stays and dining offers in any of the 50 Rotana hotels and resorts, and at over 250 restaurants across the region. 

The cardholder receives Rotana Rewards points every time they spend using their ADIB-Rotana co-branded card. This includes two Rotana points for every AED1 spent at any of its properties, one point for every AED1 spent in the UAE, and three points for every AED1 spent internationally. Clients also receive welcome points upon activation of their ADIB Rotana Rewards Exclusive covered card.

Commenting on the partnership, Sarvesh Sarup said: “The partnership between Rotana and ADIB brings together two market-leading UAE brands with a shared set of customer-centric values and a rapidly expanding international footprint. The card will bring customers unparalleled value in terms of lifestyle and financial benefits from both the partners. In keeping with best international practices, the card will offer customers the benefit of global contactless payments and special recognition at ADIB’s rapidly expanding merchant network. We look forward to working with Rotana to keep the new card at the forefront of innovation and value.” 

“The launch of this co-branded hospitality card continues Rotana’s history of innovation and industry leadership,” said Omer Z. Kaddouri, President & CEO of Rotana. “The ADIB Rotana Rewards Exclusive Card offers an unmatched value proposition to customers who can now look forward to benefiting from a broad range of perks and special services. It’s the first product of its kind in the region and will allow Rotana to provide more engaging guest experiences and further build loyalty among our customer base. 

"As home-grown, Abu Dhabi-based enterprises that went on to establishing a global presence and reputation, Rotana and ADIB share the same core values and commitment to customers, and we hope the introduction of the ADIB Rotana Rewards Exclusive Card is only the beginning of a long and mutually rewarding partnership.”

Additional lifestyle and travel benefits of the card include unlimited airport lounge access, concierge services, rental car discounts, and premium offers for shopping, dining, and travel. The new ADIB Rotana rewards co-branded card will include all benefits of the Rotana Rewards Exclusive programme in its annual fee, such as extended checkout times, hotel discounts and dining discounts.

The Rotana Rewards Exclusive programme features late check-out, VIP treatment, upgrades, complimentary dining, points when spending at any Rotana food and beverage outlets, discounts on room rates and miles from partner airlines among other privileges.