22 October 2015

Ruckus Wireless rolls out controller-less wireless access points for SMB market

Ruckus Wireless has introduced the Ruckus Unleashed access points, which are custom-designed for small business owners. The new access points feature a new architecture that reduces ownership costs and delivers up to 50% higher Wi-Fi performance* for small business environments. 

With the new 'controller-less' access points, the controller technology is built-in. Separate controllers and access point licenses are no longer needed, significantly reducing upfront costs. Setup is also easy, thanks to a simplified web interface that helps businesses configure Wi-Fi in just 60 seconds. As businesses grow to multiple sites, Ruckus further offers an easy migration path to controller-based Wi-Fi, which can leverage the same Wi-Fi access points.

“Ruckus Unleashed access points level the playing field for local retailers, coffee shops, and restaurants, helping them to deliver a high-quality Wi-Fi experience for customers and employees with much lower total cost of ownership,” said Dan Rabinovitsj, Ruckus’ COO. "We’re excited to help small business owners make high-performance Wi-Fi affordable and simple to install and maintain.”

Each access point delivers Wi-Fi performance at extended ranges for up to 512 simultaneously-connected devices. Unleashed access points feature the Smart Wi-Fi technology that has made Ruckus so popular, including patented breakthroughs such as:

· BeamFlex Adaptive antenna technology;
· ChannelFly capacity-based adaptive channel selection;
· Zero-IT Activation automatic user-device configuration; and
· Dynamic PSK Wi-Fi security.

For retail and hospitality environments, Ruckus Unleashed access points deliver fast and reliable broadband Wi-Fi to engage visitors via their mobile devices and ensure easy guest access. An easy-to-use self-service interface provides business owners with insights on Wi-Fi usage, so they can easily optimise the Wi-Fi experience of employees and visitors without the need for dedicated IT staff. As needs grow, the business can easily add more Wi-Fi access points on a 'plug and play' basis, boosting performance without needing to re-configure the network.

“Smart devices are playing a critical role in influencing consumer decisions and behaviors,” said Nolan Greene, IDC Research Analyst, Network Infrastructure. “Wi-Fi connectivity has become an absolute requirement for customers and employees of small businesses, but business owners are often challenged to provide reliable, business-grade networks within a limited budget. A solution like Ruckus Unleashed access points can provide accessible enterprise-grade functionality to small and medium businesses.”


Ruckus Unleashed is immediately available with two models of Ruckus access points – ZoneFlex R500 Unleashed and ZoneFlex R600 Unleashed – priced at US$645 and US$795, respectively. The Unleashed version of these access points have similar prices to the standard R500 and R600 versions so buyers basically receive the controller capability at no additional cost. 

Hashtag: #SimplyBetterWireless

*Up to 50% performance improvement in Ruckus internal testing of radio frequency versus Aruba Instant