HE Hamad Obaid Al Mansoori, the General Authority for Regulating the Telecommunications Sector (TRA) Director General of the UAE, has launched the Raayek app. The application enables users to submit improvement ideas concerning the mobile government and TRA services, in addition to commenting about the services provided by Etisalat and Du.
The application uses gamification to involve customers in the decision making process. This feature was designed to increase user engagement. Users are granted points for registration and more points for active participation. The user with the largest number of points will be ranked as first in a Leader Board can receive awards that will be provided by TRA on a regular basis.
HE Hamad Obaid Al Mansoori, UAE TRA Director General stated, “TRA believes that engagement and customers’ involvement in decision making play a vital role in enhancing customer satisfaction. Driven by this belief, we launched this app which comes in the framework of the restless effort we exert to contribute in achieving our 2021 vision. This application also reflects our commitment to the directives of Sheikh Mohamed Bin Rashid Al Maktoum who stated that smart employees are the building blocks of smart services.
"We encourage our customers to interact with us through the app and share their suggestions and remarks regarding the proposed topics. We also promise them that we will treat their concerns with optimum care and strive to resolve their issues whether they are related to TRA, mGovernment, or Etisalat and Du services.
“I am calling all concerned parties to voice their opinions through the app, as this will contribute significantly to our development process and will serve our aim of achieving customer happiness. We are really keen and eager to explore our customers’ perception regarding telecom and smart services provided by various governmental entities."
Saif bin Ghalaita, TRA Director of Technology Development Department, stated, "This application represents an interactive platform that will enable us to interact more effectively with our customers and learn more about their opinions regarding several topics through the quick discussions that we will have with them. We developed this app based on an innovative concept and many constructive internal discussions. The application provides a separate mechanism that evaluates customers’ behaviour and assesses the benefits they gain from the various features provided by the app. According to this mechanism, we calculate the points that are going to be granted to users for each action they perform.”