The Arabic mobile platform has been rolled out simultaneously across 15 countries in the Middle East and North Africa including the UAE, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Egypt, Morocco and Sudan, among others.
Sheikh Majid Al Mualla, Divisional Senior Vice President, Commercial Operations Centre for Emirates said: “Mobile device penetration in the Middle East and North Africa is steadily growing and we have been seeing strong usage on emirates.com from the UAE, Saudi Arabia, Qatar, Kuwait, Egypt and Lebanon. In fact, almost two million people access emirates.com from those countries each month, and almost half of them access our site through their mobile devices. We saw a clear need for an Arabic mobile site which would allow us to significantly improve the customer experience.”
In addition to its newly launched Arabic mobile site, Emirates also has mobile sites in other languages such as Japanese, Chinese and Turkish. By the end of this year, the airline plans to roll out mobile sites enabled in additional languages, including Korean.
Earlier this year, after the overwhelming popularity of the Emirates App for iPhone, the airline extended its mobile App for the Android platform to serve its customers who use Android enabled devices. Emirates was also the first airline in the Middle East to launch an App for Apple Watch in April.