18 December 2015

MINISO opens outlets in Singapore and Dubai

Source: MINISO.

Fast fashion brand MINISO has opened flagship stores in Singapore and Dubai as part of an accelerated global expansion that promises up to 100 new stores a month. The company has been penetrating China since 2013, and counts the Singapore and Dubai openings as a major milestone in its globalisation strategy.

Founded by Miyake Jyunya, chief designer and Chinese entrepreneur Ye Guofu, MINISO aims to offer an alternative to high-level retail through quality products at affordable prices. The stores offer home necessities, health and beauty solutions, fashion jewellery, office supplies, stationery, and gifts, with the catalogue running to over 10,000 types products.

As one of the most developed market economies in Asia, a key services and shipping hub and the fourth global financial centre after New York, London and Hong Kong, Singapore is an important destination for MINISO's first international venture, the company said in a statement. Singaporean consumers have always been sensitive to changes in fashion, a philosophy built on and shared by MINISO.

Dubai likewise is a significant location in the global services and retail sector and serves to highlight the newly established reach of the MINISO brand in addition to its ability to expand into developed markets.

After Singapore and Dubai, the company will turn its attention to Europe and eventually the rest of the world, MINISO said.


The Dubai store is in Al Ghurair Store, Deira, while the Singapore stores are in Harbourfront Centre and Plaza Singapura.