22 December 2015

Qatar Airways creates safety video starring FC Barcelona La Liga players

Qatar Airways has unveiled a football-themed safety video to engage passengers. The 4-minute video stars six of FC Barcelona’s (FCB's) La Liga players – Messi, Suarez, Neymar, Pique, Rakitic and Mascherano – alongside fans and Qatar Airways crew as they demonstrate important safety information to passengers.

The addition of global sports personalities, the unexpected environment of the football pitch and the entertaining style of the video have all been carefully considered to create an impactful moment that captures the attention of passengers and conveys essential content.

Scenes from the new video show the players bringing important safety messages to life in a uniquely FCB way, including Suarez taking to the pitch in a life vest, Pique causing a stir as he arrives and also demonstrating the ‘brace position’. Filmed mainly at Camp Nou Stadium, the home of FCB, the video features many familiar sights for fans such as the pitch, the stands, the changing rooms and even the team bus.

Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker said: “Qatar Airways is renowned for being an award-winning and ambitious airline consistently delivering a superior experience for our passengers. But we are also a young company and as such we understand the need to stay fresh, relevant, and to have fun. With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FCB to join us we have something truly unique and attention-grabbing. I believe that having FCB global superstars as our safety ambassadors reinforces our commitment to operational excellence.”

Salam Al Shawa, Qatar Airways Senior Vice President of Marketing and Corporate Communications added, “This new safety video gives us an opportunity to show another side to our brand personality, a fun and humorous side. We took into account our passengers’ experience with standard safety videos, how important it is to be informed, and so we designed the video to be engaging as well as informative. By leveraging our strategic partnership with FCB and taking our passengers to the Camp Nou Stadium, we’ve brought to life our brand promise of Going Places Together while enhancing our passengers’ on-board experience.”

FCB players have appeared in other Qatar Airways videos since 2014. The new safety video is expected to further strengthen brand awareness by not only engaging with the passengers that travel with Qatar Airways but also, within the FCB global fan base that exceeds 80 million people on Facebook alone.

During 2015, Qatar Airways has extended its route network to 154 destinations including flights to Nagpur (India). In the next few months the airline is further expanding its network to Sydney (Australia), Adelaide (Australia) and Ras Al Khaimah (UAE). 


The new video will be shown on the Qatar Airways in-flight entertainment system, airing on aircraft from December. View the video

FCB players also star in the airline’s new Wi-Fi video. Qatar Airways offers passengers on connected flights special package deals for getting online while in the air.

Read the WorkSmart Asia blog post on Ooredoo's sponsorship of Wi-Fi on Qatar Airways flights