2 December 2015

The Curve Cult brings trendy to plus-sized fashion

Source: The Curve Cult Facebook
page. The top fits UK18.
Indie fashion is very much in evidence at Far East Plaza, a mall just off the Orchard Road shopping belt in Singapore. Students go there to buy prom wear, or just something different to wear.

In an age where blog shops offer yet multiple outlets for fashion, going niche is a smart move. Rani Dhaschainey, co-owner of The Curve Cult, has gone from pop-up shops to a real store-front at Far East Plaza. Opening less than a week ago, at #05-126a, she stocks plus-sized fashion, from UK sizes 14 up to about 22.

Source: The Curve Cult Facebook
Her collection is a mix of casual, business and evening wear to suit a wide range of tastes, and with very few pieces of each item, often custom-ordered from India, in cheerful prints as well as trendy solid colours. Dhaschainey models the clothes herself on The Curve Cult's Facebook page so she knows exactly how the items will drape on the body, and can advise customers accordingly.


Like the Facebook page and see what's available before going down to buy. The owners are happy to mention prices online