10 March 2016

Dropmysite rebrands as Dropsuite

·        Brings  cloud-based website backup, email backup and archiving, mobile backup, and newly launched server backup solutions under the Dropsuite brand

·        Reaches millions of SMEs worldwide through global partners such as GoDaddy and Singtel

·        Takes aim at the US$11.92 billion disaster recovery-as-a-service (DRaaS) market

·        Helmed by former Google and Dell executive; backed by global investors

Dropmysite, a provider of cloud-based backup solutions for small and medium-sized enterprises (SMEs), has rebranded to Dropsuite. The rebrand sets the stage for a new global vision, business strategy and ambition around business continuity, data recovery and protection.

Dropsuite now offers backup, recovery and archiving, having consolidated standalone brands Dropmysite (website and database backup); Dropmyemail (email backup); and Dropmymobile (mobile data backup).

Dropsuite has also launched a new solution, DSE Server Backup, which provides file-based server backup. DSE Server Backup is a business continuity tool that makes data backup and recovery quick and affordable. It looks to eliminate business risks caused by avoidable data loss through public or on-premise cloud integrations of software.

The company, backed by global investors Hatcher and 500 Startups, is helmed by former Google and Dell executive Charif Elansari. Singapore-based Elansari said that “downtime and data loss is a massive issue, with a wide range of consequences, yet the backup experience for SMEs is often difficult and expensive. We see a tremendous global opportunity in helping small and medium businesses. They are underserved by IT security programmes and system architectures. We help SMEs recover and get back to business as quickly as possible, ensuring they are not out of business; it’s simply better backup.”

According to Sophos, around 30,000 SME websites are hacked each day. British insurance company Lloyd's estimates that businesses lose around US$400 billion to hackers each year. Meanwhile, research firm MarketsandMarkets estimates the disaster recovery as a service market will see significant growth, from US$1.42 billion in 2015 to US$11.92 billion in 2020 – a CAGR of 52.9%. Key to this is a sharp rise in SMEs demanding effective disaster recovery and backup services to reduce downtime costs, recovery time and complexities, and data loss.

Dropsuite recently signed partnerships with OzHosting in Australia. Other partners include GoDaddy, the world’s largest domain name registrar, GMO Internet, the No.1 hosting company in Japan, and Singtel, the leading communications group in Asia.

John Sharp, CEO of venture capital fund Hatcher, a Dropsuite investor, said: “Data backup for SMEs is a complex task, which Dropsuite has simplified. It has fantastic complementary set of products and skills, having put in place a team with a proven track record in developing platforms and cloud-based solutions. In just a short amount of time, Dropsuite has signed a number of leading global partners. We are confident of Dropsuite’s potential to continue solving complex business issues around continuity, fast achieving its global ambitions and capabilities.”


Watch the rebranding video
posted from Bloggeroid