The online platform shares one-minute videos of the city’s most popular restaurants, bars and cafes, and enables consumers to make reservations at the establishments. The places featured are nominated by people in the trade, including chefs, bartenders and baristas. Nominated venues receive a video interview with the head chef, bartender or barista, allowing a quick glimpse into the ambience and offerings of the outlet, as well as an insight into the inspiration and menus. Content on each venue will also include a catalogue of photos and social media support.
Led by James Rotheram, CEO and founder of Hurrah! Productions - the agency that has produced commercials for clients including the BBC, Volvo and Singapore Airlines - the Minute list will first launch with a website, followed by a Minute List Application, which will include live geographic capabilities to find the the best venues nearby.
“Our objective with the Minute List is to complement existing dining guides by providing engaging video content, based on recommendations by the people in the industry. After all who better to sell a restaurant experience than its chef?” noted Rotheram.
Future expansion plans will include teaming up with partners to extend the offering beyond a booking system as well as opportunities for commercial sponsors and advertisers.
At the time of writing there were 28 videos available.