14 April 2016

MediaMath launches education and training arm in Asia Pacific

MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, has today announced that the New Marketing Institute (NMI), the company’s education and training arm, is being launched in Asia Pacific (APAC). Starting this month, NMI will bring to APAC courses and certification programmes that will help train aspiring marketers and professionals across different levels of digital marketing proficiency to grasp and embrace programmatic techniques and technologies.

NMI comes to APAC with a localised approach that suits the unique cultural nuances of the various markets in the region, starting with in-person classroom training in Singapore, and live online courses accessible by all markets.

The company aims to address the programmatic knowledge and skills gap in the marketing and digital advertising industry. Underscoring the need for education in programmatic, Rahul Vasudev, Managing Director of APAC at MediaMath said, “Newer advertising practices and rapid advancements in data and media technologies, especially programmatic, are regularly disrupting the industry. However, during this constant evolution process, media and marketing professionals have very few avenues to stay abreast of the changing ecosystem. This is creating a significant talent gap in the industry. By establishing NMI in APAC, MediaMath is committed to giving back to the industry and helping grow the entire space.”

“NMI’s courses are by instructors who have real-world (experience) in digital marketing and the technology that underpins it, so they are highly topical, local, and relevant to the regions in which they are taught. Since 2013, NMI has trained more than 9,000 professionals globally and we are very happy to bring this opportunity to APAC,” says Elise James-De-Cruise, VP, New Marketing Institute.


The course modules range from basic (Digital Marketing 101) to intermediate (Programmatic 101) to more advanced and technology-focused modules, such as Omnichannel and TerminalOne Platform Certifications. The courses will be conducted in physical classrooms, as well as online and on-demand.

The inaugural class for APAC is scheduled on 26 April 2016, at 10.30am. Register

posted from Bloggeroid