|Source: Broadcast Wear website. Control what's on the shirt with an app.|
The Hyderabad-based company’s brainchild features a flexible, washable LED screen integrated into clothing that can be paired with the Broadcast Wear smartphone app to instantly display any text or design. The t shirt can be tapped once to switch the screen on, and then again to switch itself off.
The same t shirt could be used for different marketing campaigns, standing out well especially at night. “Broadcast Wear is the future of self-expression. It’s your digital canvas to communicate with the world. The microcontroller and Bluetooth chip in the programmable t-shirt connect wirelessly to your smartphone, so that the LEDs display anything you type,” said Broadcast Wear Founder Ayyappa Nagubandi.